Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

The correct answer is "Our team learns quick and will do great work. Best of all, they can learn this new process while getting paid by the client." This is not a good suggestion because it puts the client's project at risk by using them as a training ground for an unproven service. It's unprofessional and could lead to client dissatisfaction and damage the agency's reputation. The other options are good suggestions because they involve practicing Growth-Driven Design (GDD) in a low-risk environment before offering it to paying clients. Running GDD on an internal project, for a non-profit, or in collaboration with another agency allows the team to gain experience, refine their process, and build confidence without jeopardizing client relationships or deliverables. This approach demonstrates a commitment to quality and client success.