Your trainer customer is using Google Analytics 4 (GA4) to track conversions of their new basketball trainer release. GA4 is passing this data back to Search Ads 360. What's an advantage of using GA4 for your customer?

The correct answer is "Automate workflows." Integrating GA4 with Search Ads 360 allows for automated bidding strategies that leverage GA4 conversion data, streamlining campaign optimization. This automation helps Search Ads 360 automatically adjust bids to achieve conversion goals more efficiently. "Apply budget bid strategies" is incorrect because while GA4 data informs bidding, the direct application of budget strategies is a Search Ads 360 function, not an inherent advantage of GA4 itself. "Optimise keyword creations" is incorrect; GA4 provides conversion insights but doesn't directly optimize keyword creation. "Track performance" is too general; while GA4 tracks performance, the specific advantage in this context is how that tracking automates Search Ads 360 workflows, making it a more precise benefit.