Your website conversion rate is 2%. Using the return on analytics calculator, how many total conversions would come from 10,000 website sessions with this conversion rate?
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Correct answer: 200.
Why this is the answer
To calculate the total conversions, you multiply the total number of website sessions by the conversion rate. In this case, 10,000 sessions 2% (or 0.02) = 200 conversions. This direct calculation shows that for every 100 sessions, 2 will result in a conversion. 50 is incorrect because it represents 0.5% of 10,000 sessions. 100 is incorrect because it represents 1% of 10,000 sessions. 2000 is incorrect because it represents 20% of 10,000 sessions.
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