Yourclient,aworld-renowned jewelry designer,setup custom columns in Search Ads 360 to review their performance for the previous month.When they go back to consider their specific bid strategy performance,they get an error.What could be the reason for this?

Custom columns in Search Ads 360 allow you to create and view data tailored to your specific reporting needs, often by combining existing metrics or applying formulas. However, they are designed to display data that is already available within Search Ads 360's standard reporting interface. Bid strategy performance, which involves complex algorithms and real-time adjustments, is not a standard metric that can be directly pulled into or calculated within a custom column. Instead, bid strategy performance is typically analyzed through dedicated bid strategy reports or by examining the bid strategy's impact on standard metrics like conversions or CPA over time. The other options are incorrect because bid levels (too low or too high) would affect performance visibility in general reports, not specifically prevent custom column reporting, and bid strategy performance is a common business goal for advertisers.