Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client's page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?
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Correct answer: PageURL,User Browsing History.
Why this is the answer
The correct answer is PageURL, User Browsing History. To identify users who visited a page but didn't purchase, Yulia needs to define two distinct conditions. PageURL allows her to target users who landed on the specific product page. User Browsing History is crucial for excluding users who subsequently completed a purchase, as it can track whether they visited the confirmation page or completed the purchase funnel. "Time Spent on Page, Clicked Element" is incorrect because while it can indicate engagement, it doesn't definitively confirm a visit to a specific page or the absence of a purchase. "PageURL, Number of session pageviews, User’s Browsing History, Referral URL" is overly complex and includes unnecessary criteria like "Number of session pageviews" and "Referral URL" which aren't directly relevant to confirming a page visit without a purchase.
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