Yvonne's business sells hiking equipment on Amazon.She wants to use Amazon Advertising tore engage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?

Advertiser audiences, also known as remarketing or retargeting audiences, allow Yvonne to target customers who have previously interacted with her business, such as visiting her website. This is achieved by placing a pixel on her website to collect data on visitors, which can then be used to serve them relevant ads on Amazon. This strategy is highly effective for re-engaging interested customers and driving conversions. Audience insights provide data about existing audiences but don't create targetable segments.