Zavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
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Correct answer: Media interactions.
Why this is the answer
Media interactions are the appropriate signals for audiences based on engagement with content such as Twitch video game content. These signals reflect content consumption and media engagement rather than shopping behavior in the Amazon store. In Amazon DSP , media-based signals help advertisers reach audiences whose interests are indicated by streaming or entertainment activity. This matches a strategy focused on recent engagement with Twitch content.
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