A company wants to distribute its latest white paper and gather potential buyers' data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?

Explanation: The correct answer is **Lead generation campaign**. In this scenario, the company aims to collect potential buyers' data by distributing its latest white paper through an ad with a form targeting key decision makers. This aligns with the objectives of a lead generation campaign, which focuses on acquiring information about potential customers who have expressed interest in a company's products or services. By targeting key decision makers and offering valuable content like a white paper, the company seeks to attract leads and capture their data through the form submission process. Unlike a brand awareness campaign, which primarily aims to increase visibility and familiarity with a brand among a broader audience, a lead generation campaign is specifically designed to generate leads and gather data from individuals who demonstrate interest in the company's offerings. Therefore, the company's strategy of distributing a white paper and collecting potential buyers' data through targeted ads aligns with the objectives of a lead generation campaign.