Demand gen campaigns should be carried out…

Explanation: The correct answer is "**Before lead gen campaigns**." Demand generation campaigns should be executed before lead generation campaigns as they lay the groundwork for generating interest and awareness among potential customers. Demand generation activities focus on creating awareness about a company's products or services, educating the audience about their value proposition, and building brand recognition. By running demand generation campaigns first, businesses can stimulate interest and capture the attention of their target audience, creating a pool of prospects who are aware of the company and its offerings. Once this awareness is established, lead generation campaigns can be initiated to capture leads from the engaged audience and move them further down the sales funnel. Therefore, carrying out demand gen campaigns before lead gen campaigns is crucial for setting the stage and priming the audience for successful lead generation efforts, ultimately contributing to a more effective and efficient marketing strategy.