Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Carousel and Video Ads.

Explanation: **True**. Ivan should indeed mix up the format of the content for his LinkedIn ads, including using Carousel and Video Ads. Diversifying the format of the ads helps capture the attention of the target audience and keeps them engaged with the content. Carousel Ads allow Ivan to showcase multiple images or messages within a single ad unit, providing a more dynamic and interactive experience for viewers. On the other hand, Video Ads can be highly engaging and compelling, enabling Ivan to convey his message effectively through visuals, narration, and storytelling. By incorporating both Carousel and Video Ads into his campaign, Ivan can appeal to different preferences and consumption habits among LinkedIn users, maximizing the reach and impact of his promotional efforts for the new report. Therefore, mixing up the format of the content for LinkedIn ads with Carousel and Video Ads is a recommended strategy to enhance effectiveness and engagement, making the statement true.