Javier is setting up a lead generation campaign. How should he approach targeting?

Explanation: The selected answer, **"Avoid hyper-targeting to expand your audience size,"** is the correct approach for Javier to take when setting up a lead generation campaign. While targeting specific audiences is essential for reaching potential leads who are most likely to engage with the campaign, overly restricting the audience through hyper-targeting can limit the campaign's reach and potential for generating leads. By avoiding hyper-targeting and instead opting for a broader targeting approach, Javier can ensure that his campaign reaches a more extensive pool of potential leads while still maintaining relevance to his target audience. This broader approach allows for greater exposure and increases the likelihood of capturing leads from diverse segments within the target audience. Additionally, avoiding hyper-targeting can help Javier discover new leads and opportunities that may have been overlooked with overly restrictive targeting parameters. Therefore, by avoiding hyper-targeting to expand the audience size, Javier can effectively maximize the reach and impact of his lead generation campaign on LinkedIn, ultimately driving better results and increasing the potential for lead generation success.