Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.

Explanation: The correct answers are **Leverage the different organic and paid ad formats within LinkedIn** and **Add new perspectives**. LinkedIn advises content creators like Kai to leverage both organic and paid ad formats available on the platform to maximize the reach and impact of their thought leadership content. By utilizing various formats such as articles, posts, videos, and sponsored content, Kai can effectively engage with his audience across different touchpoints and cater to diverse preferences. Additionally, Kai should focus on adding new perspectives to his content to distinguish himself as a thought leader in his industry. Providing unique insights, innovative ideas, or alternative viewpoints not only captures the audience's attention but also positions Kai as a valuable source of knowledge and expertise. These best practices not only enhance the visibility and effectiveness of Kai's thought leadership content but also contribute to building his credibility and influence within his professional community.