Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?

Explanation: The correct answers are **Community management** and **Brand lift**. Community management involves actively engaging with and managing communities related to your brand on LinkedIn, including monitoring discussions, responding to comments, and fostering positive interactions. By analyzing the sentiment and tone of conversations within these communities, Kevin can gain insights into how his brand is perceived by LinkedIn users and whether sentiment trends are positive, negative, or neutral. Additionally, Brand lift is a metric provided by LinkedIn that measures the impact of an advertising campaign on brand perception and awareness. It allows advertisers like Kevin to track changes in brand sentiment and perception among LinkedIn members who have been exposed to their ads, providing valuable feedback on the effectiveness of brand-building efforts. Therefore, through community management and leveraging Brand lift metrics, Kevin can effectively measure brand sentiment on LinkedIn, enabling him to make informed decisions to strengthen his brand's reputation and resonance within the LinkedIn community.