Lead scoring is a methodology for ranking leads to determine their sales-readiness.

Explanation: The selected answer, **True**, is correct. Lead scoring is indeed a methodology used by businesses to evaluate and rank potential leads based on various criteria, such as their level of engagement, demographics, and behavior, in order to determine their readiness to make a purchase or engage with sales. By assigning scores to leads, businesses can prioritize their efforts, focusing more attention and resources on leads that exhibit characteristics indicating a higher likelihood of conversion. Lead scoring helps sales and marketing teams work more efficiently by identifying the most promising leads, allowing them to tailor their approach and messaging accordingly. This systematic approach to lead evaluation enhances the effectiveness of lead generation efforts, ultimately leading to higher conversion rates and improved sales outcomes. Therefore, the statement that lead scoring is a methodology for ranking leads to determine their sales-readiness is accurate and aligns with standard industry practices.