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linkedin-content-creative-design-17-05-2024 모든 시험 문제
- 80% of Sponsored Content engagement comes from mobile devices.
- A Showcase Page will not always be linked to a LinkedIn Page.
- According to LinkedIn, evergreen content is not as valuable as new, timely content.
- According to LinkedIn, how many seconds do you have to capture someone's attention as they scroll through the LinkedIn feed?
- According to LinkedIn, what is the most critical factor in driving engagement with a creative?
- Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?
- Ads featuring human faces are up to 11x more likely to be noticed.
- After creating your Product Page, it is published immediately.
- Alberto knows that when building his content strategy on LinkedIn, the competition for his audience’s attention is fierce. Which tips should he follow to ensure his creative gets noticed?
- Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?
- Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
- Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads have a thumb-stopping moment?
- Alyce is outlining her content strategy. According to LinkedIn, which should she prioritize?
- Amelia is creating her LinkedIn Page content calendar. According to LinkedIn, how often should she post?
- Ana is creating a Carousel Ad. How should she approach the design?
- Aria manages her company’s LinkedIn organic strategy separately from the paid media team because that leads to higher conversions and lower costs per conversion.
- Astrid has just created her company’s LinkedIn Page. Which of the following best practices would you recommend that she follows as she ramps up her organic posting? Select all that apply.
- Bruno wants to see who is mentioning his brand on LinkedIn. What should he do?
- Callan is exploring ways to make his creative design more unique so that people recognize his brand when they see new ads. Which tips could he consider to be consistent? Select all that apply.
- Cameron wants to create a Showcase Page. What would be the first step?
- Camila wants to increase her conversion rate. The best advice for her would be…
- Carl wants to find out how his employees are reacting to his LinkedIn Page’s content. What should he do?
- Companies that post weekly on their LinkedIn Page see a 2x lift in engagement with their content.
- Creating a LinkedIn Page is the best way to…
- Debora is setting up her full-funnel content strategy. Should she spend time analyzing her LinkedIn Page followers’ demographics first?
- Devon wants to start a two-way conversation with his LinkedIn Page community. Which type of content would be the most effective?
- Ellen is setting up her team’s admin access for their LinkedIn Page so they can create, manage, and boost organic posts. Which two admin options could she select?
- Emojis are ineffective in LinkedIn posts because it's a professional network.
- Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
- Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?
- George is outlining his content strategy for his LinkedIn Page. What type of content should he consider leveraging? Select all that apply.
- Giovanni manages all his company’s social media channels. Which two actions does LinkedIn recommend to maximize the use of his content throughout the different channels?
- Hanna wants to run a Live Event and she wants her colleagues to help moderate. Which type of access do her colleagues need to moderate?
- Harisa is thinking about "Big Rock" type of content that she can construct and deconstruct. Which two tactics would be optimal?
- Helena is rebranding a picture to add an important message, but the space on the image is limited and it doesn’t fit. What is the best decision she can make?
- How are your creative design and creative strategy related?
- How can you tackle your goal of driving leads through your LinkedIn Page?
- How does LinkedIn define a Showcase Page?
- How far ahead can you schedule a post on your LinkedIn Page?
- How far in advance does LinkedIn recommend you set up a Live Event?
- How many Product Pages can you create per LinkedIn Page?
- How should organic and paid content work together?
- Including faces in your visuals will help your creative stand out.
- Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?
- Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. What should Isla do?
- It devalues your brand if you reuse existing or top-performing content to repurpose it as organic content on your LinkedIn Page.
- Ivan knows that he needs to collaborate with different teams on messaging for his LinkedIn content strategy to be successful.
- Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Carousel and Video Ads.
- Javier designed a new Carousel Ad to support his company’s new product launch. Which two actions should he take before he launches the campaign?
- Javier is looking for quick engagement from his professional community on his company’s LinkedIn Page. Which tactic should he use?
- Jermaine's company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
- Joanna is struggling to find content to share on LinkedIn for her company. What are three tactics she should explore?
- Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?
- Jordan wants to create more content that ‘hums.’ Which tactics should he explore?
- Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products. Would LinkedIn recommend this?
- Julia is designing an organic post for her client's LinkedIn Page. What should she keep in mind?
- Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?
- Karin is scheduling her content posts to reach decision makers when they’re most engaged on LinkedIn. When should she post during the week? Select all that apply.
- LinkedIn Live Events allow organizations to schedule virtual events in advance to gather attendees and stream directly to an audience via video or audio-only formats.
- LinkedIn Live Events do not require a third-party broadcasting tool.
- LinkedIn recommends you do not leverage the same content across your paid and organic strategies.
- Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?
- Live audio events require a third-party broadcasting tool.
- Louisa is designing her ads for LinkedIn. What are the main components that she should consider? Select all that apply.
- Louisa would like to do an analysis of her followers on her LinkedIn Page. Which tool should she use?
- Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?
- Mari wants to get insights on what people are saying about her brand. Which tool should she use?
- Maria would like to work for a tech company, so she starts following a range of companies in that industry. Where would she go to find the company’s mission, vision, and values?
- Matt wants to create 'Sing' content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?
- On a mobile device, copy is truncated after how many characters?
- On the LinkedIn platform, video is 5 times more likely to start a conversation than any other content type.
- On the Page Analytics dashboard you can check the member profile of each specific follower as well as the aggregated followers’ demographics.
- On your LinkedIn Page, you can target organic posts to specific audiences.
- Page followers exposed to both organic and paid content are 61% more likely to convert compared to those who are only exposed to paid media.
- Purna needs help figuring out trending industry topics in her region by seniority. Which filters does she need to apply on her Page Analytics?
- Research shows that B2B content achieves more influence when it’s shared on LinkedIn and across other social platforms.
- Roberto’s goal is to engage new audiences. What is the best strategy to follow?
- Rodrigo doesn’t have access to many unique photos. What should he consider when building out his creative? Select all that apply.
- Ronaldo is creating headline copy for his ad. He has several options to communicate his value proposition. Select the best sentence for his ad.
- Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.
- Select three goals that a LinkedIn Page can help you achieve.
- Select three reasons why it's important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.
- Select three tactics that LinkedIn recommends you do to achieve better results in your marketing strategy.
- Select three things that could happen when you pair organic and paid content.
- Select three tools that you could use in your organic strategy.
- Select two reasons why LinkedIn recommends it's important to define your goal when creating your LinkedIn Page.
- Severine doesn’t have the time and resources to create as much content as she would like. Which two recommendations should she follow?
- Sigmund knows that audiences today are on a fluid journey through the marketing funnel and that each person is at a different stage with a different need. What content strategy should he follow?
- Sofia is creating a new video. What are four traits that will make it more compelling?
- The timing and context of where the user is in their journey when they see the content is as important as the content itself.
- To drive engagement on a LinkedIn Page, use video because it is more likely to start a conversation than any other type of content.
- Tomas just created his company’s LinkedIn Page. What should he do to start building a community? Select four.
- Valerie is a copywriter for a large brand. She needs to draft a few ads for an upcoming campaign. What length does LinkedIn recommend for her Sponsored Content Ad?
- What are two advantages of building a content strategy for your company that balances brand and demand?
- What are two ways you can leverage existing content for marketing efficiencies?
- What can Liesel do with her Page Analytics insights? Select all that apply.
- What differentiates Product Pages from Showcase Pages?
- What is not frequently associated with creative ads on LinkedIn? Select all that apply.
- What is one of the benefits of using Product Pages?
- What is the direct result of focusing only or mostly on conversion? Select all that apply.
- What is the Employee Notification feature?
- What is the metric Katharina will primarily use when she wants to understand which professional audiences are following her page?
- What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed?
- When comparing organic content and paid media, which statement is accurate based on LinkedIn's description?
- When posting Articles for Pages, what are two best practices that LinkedIn recommends?
- When talking about an always-on content marketing approach, what does ‘hum’ mean?
- When thinking about copy, which two strategies are recommended to stand out in the feed and add value to users?
- When thinking about your ‘shout’ content campaign, you may want to use… Select all that apply.
- When would you use a Showcase Page?
- Which drives a higher click-through-rate (CTR)?
- Which drives a higher conversion rate (CVR)?
- Which of the following expressions make your copy relatable and can compel a user to click? Select all that apply.
- Which of the following is NOT a LinkedIn Page role?
- Which two actions can you perform on your Product Page?
- Which type of space does LinkedIn recommend you use in imagery?
- Why is it a good idea to use the My Company tab to connect with your employees?
- Why is organic content a complement of paid media?
- Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?
linkedin-fundamentals-17-05-2024 모든 시험 문제
- A company wants to promote its leaderships' posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
- A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
- A mix of organic and paid content can increase the likelihood of conversion by 61%.
- According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
- According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
- According to LinkedIn, what are 2 ways to improve your targeting strategy?
- According to LinkedIn, what are targeting best practices? Select all that apply.
- According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
- According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
- According to LinkedIn, what is the first step to use LinkedIn Ads?
- Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
- Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
- Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
- All budget options have lifetime pacing.
- Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
- Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
- Boosted posts are billed through your LinkedIn Page.
- Campaign Manager will suggest a bid range that makes your content more likely to be seen.
- Can you exclude existing customers when you run a Contact Targeting campaign?
- Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?
- Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
- Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
- Dynamic ad formats are broadly divided into which categories? Select three.
- Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
- Feng launched a new ad campaign. He realized the ads' images are cropped on mobile. Which tool should he use to avoid this in the future?
- Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
- Francois recently created his company's LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
- Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
- Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
- Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
- How does the AND-OR feature work?
- How long do contact lists take to process?
- How long does it take for ads to be reviewed?
- How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
- How many days does LinkedIn recommend you wait before making improvements to a campaign?
- How many members does LinkedIn have?
- If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
- In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
- James has a large audience size and low delivery. What could he do to increase delivery? Select three.
- Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
- Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
- Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
- Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
- Juan needs to create a sponsored content post. Which type of access does he need on the company's LinkedIn Page?
- Juliette wants to capture her audience's attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
- Kai wants to boost his company's LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
- Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
- Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
- Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
- LinkedIn ad formats are broadly divided into which four categories? Select four.
- LinkedIn Pages have page admin and paid media admin roles.
- LinkedIn recommends that you start low and optimize to find your ideal bid.
- LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
- LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
- Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
- Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
- Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?
- Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
- Message Ads are only effective for driving conversions.
- Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
- People can only find your LinkedIn Page through search.
- Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
- Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
- Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.
- Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.
- Sophie is working on her ads' creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
- Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
- Text Ads appear on desktop and mobile.
- The Insight Tag is a prerequisite for Website Retargeting.
- There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
- Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
- Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
- What are best practices for Document Ads? Select all that apply.
- What are the types of paid media admins? Select three.
- What can someone with the Account Manager role do in Campaign Manager?
- What can someone with the Billing Admin role do in Campaign Manager?
- What can someone with the Campaign Manager role do in Campaign Manager?
- What can someone with the Creative Manager role do in Campaign Manager?
- What can someone with the Viewer role do in Campaign Manager?
- What do Offline Conversions do?
- What do you need to create an ad account? Select three.
- What does every LinkedIn Ad campaign start with?
- What does the AND-OR feature do? Select all that apply.
- What is a Carousel Ad?
- What is a Single Image Ad?
- What is a Text Ad?
- What is Campaign Manager?
- What is cost cap bidding?
- What is LinkedIn Audience Network?
- What is manual bidding (Enhanced)?
- What is maximum delivery bidding (Automated)?
- What is required to pay by Insertion Order?
- What is the difference between Awareness and Consideration?
- What is the media library?
- What is the minimum target audience size allowed on the platform?
- What time zone do LinkedIn Ads use?
- Which ad types are considered Sponsored Content? Select all that apply.
- Which are Matched Audience Targeting types? Select all that apply.
- Which billing options are available with LinkedIn Advertising? Select all that apply.
- Which factors does LinkedIn consider when determining auction winners? Select all that apply.
- Which metrics are available in Campaign Manager? Select all that apply.
- Which roles are available in Campaign Manager? Select all that apply.
- Which targeting attributes are inferred?
- Which targeting attributes are provided by members? Select six.
- Which types of budgets can you choose?
- Why is it useful to leverage your own data when building target audiences? Select all that apply.
- William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
- With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
- You can upload up to 300,000 contacts for Contact Targeting.
- You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
linkeding-marketing-strategy-17-05-2024 모든 시험 문제
- 95% of buyers are out of market at any given time.
- A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
- A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
- A company wants to distribute its latest white paper and gather potential buyers' data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
- A lead scoring model has different components that can be selected based on… Select all that apply
- A LinkedIn Marketing Partner can help you create a lead gen model.
- According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
- According to LinkedIn, brand awareness campaigns can also improve hiring.
- According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
- According to LinkedIn, how many members drive business decisions?
- According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?
- According to LinkedIn, objective-based optimization is activated when you focus on maximum delivery and select reach or video views as an optimization goal.
- According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
- According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply.
- According to LinkedIn, what are the main reasons why marketers run into difficulty driving leads and conversions? Select all that apply.
- According to LinkedIn, what are the top considerations for a successful brand awareness campaign?
- According to LinkedIn, what is the most important aspect for a creative to capture someone's attention?
- According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
- According to LinkedIn, which three questions should you consider when deciding what the ideal customer looks like? Select three.
- Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
- Alexander wants to see if he is driving the buying committee to his company's website. How would he be able to see that data? Select all that apply.
- Alexandra is working on her company's thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
- All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
- Amanda wants to increase website visitors. What should she explore? Select all that apply.
- Andrea is creating a 1,000 word blog post. Which type of content is this considered to be, according to LinkedIn?
- Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
- Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
- Banisha wants to understand her customers' business priorities. Which ad type would help her gather those insights?
- Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?
- Bidding by video views optimizes for video views. How does LinkedIn define video views?
- Brand equity improves... Select all that apply.
- Brand equity requires the company to build mental availability with the prospective customer.
- Brand strategies build mental availability with future buyers.
- Can you require someone provides their work email address in a Lead Gen Form?
- Define a Marketing Qualified Lead (MQL).
- Demand gen campaigns should be carried out…
- Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
- Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
- How can you use LinkedIn Lead Gen Forms? Select all that apply.
- How does LinkedIn define 'mental availability'?
- How many assets do you need when creating your Lead Gen Form?
- How many website visitors do you need to activate a Website Retargeting campaign?
- How would you define Demand Generation?
- How would you define Lead Generation?
- In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
- In marketing, the terms 'Demand Generation' and 'Lead Generation' are interchangeable.
- In order to download leads, you would need the following access… Select all that apply.
- Javier is setting up a lead generation campaign. How should he approach targeting?
- Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
- Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
- Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
- Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
- Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
- Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn's best practices?
- Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
- Lead Gen Forms drive 5x higher conversion than landing pages.
- Lead scoring is a methodology for ranking leads to determine their sales-readiness.
- LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
- LinkedIn's B2C audience has two times the buying power of an average web audience.
- LinkedIn's campaign objectives support which stages in the marketing funnel? Select all that apply.
- Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
- Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
- Maxime is running a video ad but he's finding it isn't leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
- Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
- Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
- Mohammad wants to nurture leads but he isn't sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
- Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
- On a LinkedIn post, when is the copy truncated?
- Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
- Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
- Ravi wants to collect leads with the most efficiency, what objective should he use?
- Reach Optimization is only available with the max delivery bidding option.
- Reach Optimization must be enabled to see forecasted results for both reach and frequency.
- Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn's best practice?
- Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
- Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
- Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
- Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
- Scott is focused on building his company's brand. What should he focus on?
- Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
- Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
- Stronger brands experience more sensitivity to their pricing.
- The retargeting audience LinkedIn creates automatically excludes conversions.
- Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
- Thought leadership content can earn decision makers' trust, influencing them to… Select all that apply.
- Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
- Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
- What actions contribute to lead scoring? Select all that apply.
- What are some ways you can set up a successful lead scoring model? Select all that apply.
- What are the advantages of thought leadership? Select all that apply.
- What are the benefits of targeting broadly? Select all that apply.
- What are the benefits of using LinkedIn Lead Gen Forms? Select all that apply.
- What are the greatest drivers of growth in B2B and B2C? Select all that apply.
- What are the key advantages of using LinkedIn for Conversion Tracking? Select all that apply.
- What are the steps involved in brand building? Select all that apply.
- What immediate result will I get with a Lead Gen Form?
- What is considered long-form content?
- What is lead scoring?
- What is maximum delivery bidding strategy?
- What is the 95-5 rule?
- What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?
- What should you do if you're seeing high engagement rates but low conversion? Select all that apply.
- What type of conversions will I get with Conversion Tracking?
- What type of conversions will I get with Offline Conversions?
- When creating a Lead Gen Form, you can use any type of URL.
- When measuring brand lift on LinkedIn, test results and statistical strength can continue to fluctuate for how many days after your scheduled end date?
- When setting up Conversion Tracking on your website, what is the conversion window?
- When should I use a Lead Gen Form?
- When should I use Conversion Tracking?
- When should I use Offline Conversions?
- When working with LinkedIn Marketing Partners, if you don't see your CRM or marketing automation platform listed:
- Which ad format lets you edit some Lead Gen Form fields in an active campaign?
- Which Ad Formats support Lead Gen Forms? Select all that apply.
- Which of the following funnel stages apply to brand marketing? Select all that apply.
- Which tactics can you use to drive leads and track conversions? Select all that apply.
- Why is it important to share the length of your sales cycle with your LinkedIn representatives?
- Why would you use Audience Expansion?
- You can edit all fields in a Lead Gen Form even if it's already assigned to an active campaign.
- Your lead gen scoring model can be based on…
- Zhang Wei wants to build his lead gen audience but he doesn't know where to start. Which tips would be useful? Select all that apply.