Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?

Explanation: When designing visuals for a startup company's launch on LinkedIn, Lionel should follow two key best practices to maximize the impact of his efforts. Firstly, **creating a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand** is crucial. Consistency in visual elements like color schemes, icons, and overall style helps in building a strong brand identity. It ensures that the audience can easily recognize and associate the visuals with the brand, fostering familiarity and trust. This consistent branding approach makes the company’s visual presence more cohesive and professional, enhancing brand recall and recognition across different posts and ads. Secondly, Lionel should **explore bold colors, illustrations, and photos of real people**. Utilizing bold colors can capture attention quickly and stand out in a crowded LinkedIn feed, making the visuals more eye-catching and memorable. Illustrations add a creative and unique touch to the visuals, allowing the brand to express its personality and values distinctively. Photos of real people, on the other hand, add a human element to the visuals, which can increase engagement and relatability. Seeing real faces can evoke emotions and create a stronger connection with the audience, making the brand appear more authentic and approachable. These practices not only help in creating visually appealing content but also play a significant role in enhancing audience engagement and building a strong, recognizable brand on LinkedIn.