Louisa is designing her ads for LinkedIn. What are the main components that she should consider? Select all that apply.

Explanation: Louisa should consider **Testing** to assess the effectiveness of her ads and optimize them for better performance, ensuring they resonate well with her target audience. **Copy** is crucial as it conveys the message and value proposition of her ads, influencing the audience's perception and action. **Imagery** plays a significant role in capturing attention and conveying the brand's identity or the essence of the message. Additionally, **Format** is essential as it determines how the ad will appear on LinkedIn, impacting its visibility, engagement, and overall effectiveness. Therefore, all these components are integral to Louisa's ad design process on LinkedIn, making them the correct options to consider.