Matt wants to create 'Sing' content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?

Explanation: Matt should consider creating **infographics, white papers, and playbooks** to pique his audience's interest and communicate that they can help solve their challenges. Infographics are visually appealing and can effectively convey complex information in a concise and engaging manner, making them ideal for capturing the audience's attention. White papers provide in-depth analysis and insights into industry trends, challenges, and solutions, positioning Matt as a thought leader in his field and showcasing his expertise. Playbooks offer practical guidance and actionable strategies for addressing specific challenges, demonstrating Matt's commitment to helping his audience overcome obstacles. By leveraging these tactics, Matt can create compelling 'Sing' content that resonates with his audience, establishes his credibility, and drives engagement and conversions.