Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?

Explanation: The correct answer is **"Use bold, complementary colors and shapes."** When finalizing creative for an advertising campaign, it is essential to prioritize visual elements that capture attention and communicate the brand message effectively. Utilizing bold, complementary colors and shapes can help Rafael's ad stand out in the crowded digital landscape, attracting the viewer's attention and encouraging engagement. Bold colors can evoke emotions and convey messages more effectively, while complementary color schemes create visual harmony and balance. Additionally, using striking shapes can add visual interest and help convey the brand's identity or message. By incorporating these elements into his creative, Rafael can create visually compelling ads that resonate with his target audience, increasing the likelihood of capturing their attention and driving desired actions. Therefore, following the best practice of using bold, complementary colors and shapes aligns with principles of effective design and can enhance the overall effectiveness of Rafael's advertising campaign.