Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?

Explanation: To drive people from consideration to conversion effectively, Sam should consider leveraging **Website Retargeting** and **Contact Targeting** Matched Audiences. Website Retargeting allows Sam to target individuals who have previously visited his website but have not yet taken the desired conversion action, such as making a purchase or filling out a form. By retargeting these website visitors with relevant ads, Sam can re-engage them and encourage them to move further down the conversion funnel. Additionally, Contact Targeting enables Sam to target individuals from his own customer database or email list, allowing him to reach existing contacts and nurture them towards conversion. By leveraging both Website Retargeting and Contact Targeting Matched Audiences, Sam can implement a comprehensive strategy to engage with his audience at different stages of the customer journey, ultimately driving consideration and conversion effectively. Therefore, the correct Matched Audiences for Sam to consider are **Website Retargeting** and **Contact Targeting**.