Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.

Explanation: The correct answer includes **Single Image Ads**, **Message Ads**, and **Video Ads**. When Sara is initiating her brand awareness campaign, selecting ad formats that effectively capture attention, convey her brand message, and engage her target audience is crucial. Single Image Ads provide a visually striking way to showcase her brand, product, or service, grabbing the audience's attention with compelling imagery. Message Ads enable Sara to deliver personalized messages directly to her target audience's LinkedIn inbox, fostering one-to-one engagement and building brand affinity. Video Ads offer an immersive storytelling opportunity, allowing Sara to convey her brand story, values, and offerings in a dynamic and engaging format, thereby enhancing brand recall and recognition. By leveraging these diverse ad formats, Sara can effectively amplify her brand presence, reach her target audience across different touchpoints on LinkedIn, and lay a strong foundation for building awareness, familiarity, and trust with potential customers.