Select three things that could happen when you pair organic and paid content.

Explanation: Pairing organic and paid content can yield several significant benefits for a marketing strategy. Firstly, combining organic and paid efforts can lead to **increased overall reach**, allowing content to reach a broader audience than either approach alone. This expanded reach increases brand visibility and exposure, potentially driving more traffic and engagement. Additionally, integrating organic and paid strategies can result in **audiences being +61% more likely to convert**, indicating a higher likelihood of achieving desired actions such as website visits, sign-ups, or purchases. This synergy between organic and paid efforts maximizes the impact of each, enhancing the effectiveness of the overall marketing campaign. Moreover, pairing organic and paid content can lead to a reduction in **cost per conversion by 12%**, indicating improved cost efficiency and a higher return on investment (ROI) for advertising spend. By leveraging both organic and paid channels concurrently, marketers can diversify their efforts and resources, optimizing their approach to address different marketing goals and objectives effectively. Therefore, the selected answer accurately identifies the positive outcomes that can result from combining organic and paid content strategies, highlighting the potential for increased reach, higher conversion rates, and improved cost-effectiveness in marketing campaigns.