Sigmund knows that audiences today are on a fluid journey through the marketing funnel and that each person is at a different stage with a different need. What content strategy should he follow?

Explanation: The correct answer is **An active, always-on strategy**. In today's dynamic marketing landscape, where consumers navigate through various stages of the purchasing journey at their own pace and with distinct needs, adopting an active, always-on strategy is essential. Unlike traditional marketing approaches that focus solely on conversion or sporadic bursts of activity, an always-on strategy ensures a continuous presence across relevant channels, providing valuable content and engagement opportunities at every touchpoint. This approach allows brands to maintain ongoing conversations with their audience, nurture relationships over time, and address diverse needs as they arise. By staying active and responsive, Sigmund can effectively guide prospects through the funnel, building trust, and loyalty while maximizing opportunities for conversion at each stage of the journey. Additionally, an always-on strategy enables Sigmund to adapt to evolving market conditions, consumer preferences, and competitive dynamics, ensuring his brand remains relevant and top-of-mind amidst the ever-changing landscape of digital marketing.