What are the steps involved in brand building? Select all that apply.

Explanation: The selected answers are "**Plan the customer journey**," "**Target a broad audience**," "**Review results to optimize ROI**," and "**Create content that resonates**." Brand building is a multifaceted process that involves several key steps to effectively establish and nurture a brand's identity, reputation, and presence in the market. Planning the customer journey is essential for understanding the various touchpoints and interactions that customers have with the brand, allowing marketers to design experiences that align with customer needs and expectations at each stage. Targeting a broad audience ensures that the brand's message reaches a wide range of potential customers, increasing brand awareness and visibility. Reviewing results to optimize ROI involves analyzing performance metrics and data to evaluate the effectiveness of brand-building efforts and make informed decisions to enhance ROI. Creating content that resonates with the target audience is crucial for engaging and connecting with customers on an emotional level, building brand affinity and loyalty over time. By following these steps, businesses can establish a strong brand presence, foster meaningful relationships with customers, and drive long-term success and growth in the market. Therefore, selecting these options accurately reflects the integral steps involved in the brand-building process, emphasizing the importance of strategic planning, audience targeting, performance analysis, and content creation in building and strengthening a brand's identity and reputation.