Zhang Wei wants to build his lead gen audience but he doesn't know where to start. Which tips would be useful? Select all that apply.

Explanation: The selected answers, **"Exclude existing customers"** and **"Use contact and account targeting,"** are both valuable tips for Zhang Wei to consider when building his lead generation audience. Excluding existing customers ensures that Zhang Wei's lead generation efforts are focused on acquiring new prospects rather than targeting individuals who have already interacted with his brand or made purchases, thereby maximizing the potential for expanding his customer base. Additionally, utilizing contact and account targeting enables Zhang Wei to reach specific individuals and companies that align with his ideal customer profile, allowing him to tailor his messaging and offers to resonate with their needs and preferences. By starting with a narrow audience, Zhang Wei can concentrate his resources and efforts on targeting a smaller group of highly relevant prospects, increasing the likelihood of generating quality leads and achieving his lead generation objectives. Therefore, incorporating these tips into his lead generation strategy provides Zhang Wei with a solid foundation for effectively building his lead gen audience and driving meaningful results for his business.