Google Analytics IQ (GAIQ) Exam Answers

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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As a click
• As an interaction
• As a bounce
• As an event

Within how many days can a deleted view be restored?

• 15
• 35
• 5
• 25

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Session
• Product
• Hit
• User

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• TRUE
• FALSE

What would prevent data from appearing in a Custom Report?

• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report
• A filter that removes all the data
• Too many metrics in a Custom Report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• True
• False

What data does Google Analytics prohibit collecting?

• Purchase amount
• Product SKU(s)
• Personally identifable information
• Billing city

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Goals reports
• Ecommerce reports
• Multi-Channel Funnel reports
• Acquisition reports

Segments will not allow you to do what?

• Build custom Remarketing lists
• Permanently alter data
• Create subsets of sessions or users
• Isolate and analyze data

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Exclude traffic from particular IP addresses
• Convert dynamic page URLs to readable text strings

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Social network
• Website referrals
• Paid and organic search

When linking a Google Ads account to Google Analytics, what is not possible?

• Create remarketing lists in Analytics to use in Google Ads campaigns
• Adjust keyword bids in Google Ads from Google Analytics
• Import Analytics Goals and transactions into Google Ads as conversions
• View Google Ads click and cost data next to site engagement data in Analytics

What is not a benefit of using segments to analyze data?

• Isolate and analyze specific conversion paths using conversion segments
• Compare behavior metrics for groups of users like Converters vs non Converters
• Analyze users by single or multi-session conditions
• Permanently modify the data in a view

What asset is used to build a remarketing list?

• Custom Dimension
• Custom Segment
• Custom Metric
• Custom Report

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What report shows the percent of site traffic that visited previously?

• Frequency & Recency report
• Sales Performance report
• Referrals report
• New vs Returning report

Sampling is applied to reports before segmentation.

• FALSE
• TRUE

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Source
• Sessions / Bounce rate
• Total Events / User Type

What report shows a visual representation of user interactions on a website?

• Content Drilldown report
• Landing Pages report
• Behavior Flow report
• Treemaps report

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Channel Groupings
• Conversion tracking
• Multi-Channel Funnels
• Attribution modeling

What report shows which types of mobile devices visited a website?

• Site Content > Landing Page report
• All Traffic > Source/Medium report
• Technology > Network report
• Mobile > Devices report

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Browser language setting
• Page visits

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• Behavior
• All Traffic

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Medium
• Source and Medium
• Campaign and Ad Content
• Source and Campaign

What is a “metric” in Google Analytics?

• The dates in a date range
• A dimension that can help analyze site performance
• The numbers in a data set often paired with dimensions
• A segment of data separated out in a report for comparison

Sharing a Custom Report will share the report configuration and data included in the report.

• TRUE
• FALSE

What feature is required to track customer search terms on a website?

• Enhanced Ecommerce
• Site Search
• Search filters
• Data Import

View filters may be applied retroactively to any data that has been processed.

• True
• False

What is not considered a default “medium” in Google Analytics?

• cpc
• google
• referral
• organic

Google Analytics cannot collect data from which systems by default?

• Online point-of-sale systems
• Mobile devices
• Offline inventory database
• Websites

Which Goals are available in Google Analytics?

• Pageview, Event, Transaction, Social
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Destination, Event, Duration, Pages/Screens per Session

What is not a filter setting for data in views?

• Restore
• Modify
• Include
• Exclude

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user clicks a video on a website
• Every time a user searches on a website
• Every time a user loads a webpage with embedded tracking code
• Every time a user adds an item to an online shopping cart

What Remarketing audiences cannot be defined by default?

• Users who played a video on a website
• Users who speak a particular language
• Users who visited a specific page on a website
• Users who visited a physical store

What data is Google Analytics Goals unable to track?

• Signing up for a newsletter
• Making a purchase
• Customer’s lifetime value
• Watching a video

What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Custom Dimensions can be used as what?

• All of the above
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports

In Multi-Channel Funnel Reports, how are default conversions credited?

• First campaign, search, or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• Second to last campaign, search, or ad

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: exclude all countries except Brazil and Argentina
• Filter 1: include Brazil or Argentina
• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

• ad preference
• location
• time of day
• device

What feature collects company-specific data such as Member Status?

• Custom Dimension
• Custom Metric
• Event Tracking
• Custom Filter

What criteria cannot be used to create a Custom Segment?

• Sequences of user actions
• Dimensions
• Metrics
• Ad type

What model represents the hierarchical structure of a Google Analytics account?

• View > Account > Property
• Account > Property > View
• Account > View > Property
• Property > Account > View

To recognize users across different devices, what is required for User ID?

• A new Analytics account for reporting
• Sign-in that generates and sets unique IDs
• All of the above
• Google Tag Manager

What campaigns require manual tags on destination URLs for tracking?

• None of the above
• Autotagged campaigns
• Email campaigns
• Google Ads campaigns

When does a default Analytics session expire?

• After 30 minutes, regardless of user activity on a web page
• When a user opens a new browser window
• When a user is inactive on a web page for more than 30 minutes
• At noon every day

What feature can join offline business systems data with online data collected by Google Analytics?

• Data import
• User ID
• Goal tracking
• Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will associate users and sessions with their respective domains
• Analytics will send an alert about duplicate data collection

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Remarketing audience
• Analytics Goals

To track users and sessions across multiple domains, what first must be set up?

• Cross-domain tracking
• Google Ads Linking
• Data Import
• Ad Exchange Linking

View filters are applied in what order?

• Creation date
• Sequential order
• Alphabetical order
• Random order

What type of Custom Report shows a static sortable table with rows of data?

• Map Overlay
• Pivot Table
• Flat Table
• Explorer

What is the “Bounce Rate” in Google Analytics?

• Number of times users returned to a website in a given time period
• Percentage of visits when a user landed on a website and exited without any interactions
• Percentage of total site exits
• Percentage of sessions in which a user exits from a homepage

What channel is not included in the default Channels report?

• Direct
• Display
• Organic Search
• Device

What feature is required to collect the number of comments users posted to a web page?

• Custom Metric
• Calculated Metric
• Custom Dimension
• Custom Channel Groupings

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing /body tag
• Just before the closing /head tag
• Just after the opening body tag
• Just after the opening head tag

Which assets cannot be shared in the Solutions Gallery?

• Segments
• Custom reports
• Goals
• Custom Dimensions

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Event, Category, Action, Label
• Category, Action, Label, Total Events
• Category, Action, Label, Value

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Choose “Faster response” in the sampling pulldown menu
• Apply an advanced filter to the report
• Choose “Greater precision” in the sampling pulldown menu
• Remove any filters on the view

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Custom Dimension
• Calculated Metrics

What data table display compares report metrics to the website average?

• Performance
• Comparison
• Pivot
• Percentage

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /order/complete.php
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /ordercomplete/index.html

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Source/Medium report
• The Browser & OS report
• The New vs Returning report

What campaign parameter is not available by default in Google Analytics ?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

The default session timeout duration in Google Analytics is how many minutes?

• 10
• 20
• 30
• 5

What is not considered a “source” in Google Analytics by default?

• email
• google
• (direct)
• googlemerchandisestore.com

Which kinds of hits does Google Analytics track?

• Event
• All of the above
• Pageview
• Transaction

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children
• Users who viewed a page on a website, then watched a video
• Users who engaged in a social media or email campaign
• Users 25 to 34 years old who have their browser set to Spanish

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with pageview tracking implemented
• Every time a user performs an action with event tracking implemented

What report indicates the last page users viewed before leaving a website?

• Pages report
• All Pages report
• Exit Pages report
• Landing Pages report

Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 5 days
• Data may be recovered within 10 days
• Data may be recovered within 30 days

For autotagging, what parameter does Google Ads include in the destination URL?

• urlid=
• gclid=
• adid=
• utm=

What report compares metrics based on user acquisition date over a series of weeks?

• Active Users
• Users Flow
• User Explorer
• Cohort Analysis

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Cohort Analysis report
• User Explorer report
• Active Users report
• Users Flow report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Cohort Analysis report
• User Explorer report
• Active Users report
• Users Flow report

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 6
• 3
• 2
• 1

To view accurate data in a Custom Report, what action should be avoided?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Pair metrics and dimensions of different scopes

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Secondary conversion
• Second-to-last-click attribution
• Assisted conversion

What report indicates the pages of a website where users first arrived?

• All Pages report
• Landing Pages report
• Location report
• Pages report

What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report
• Behavior > New vs returning report
• All traffic > Referrals report
• Interests > Affinity categories report

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same index
• Same view
• Same scope
• Same Custom Report

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Real-time reports
• Demographics and Interests reports
• Geo reports

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 3
• 1
• 6
• 2

What is a “secondary dimension” in Google Analytics?

• A dashboard widget that offers more specific analysis
• A visualization to understand the impact of data
• An additional report dimension for more specific analysis
• An additional report metric for more specific analysis

What is not a benefit of Google Analytics Remarketing?

• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists based on custom segments and targets
• Show customized ads to customers who have previously visited your site
• Create remarketing lists without making changes to your existing Analytics snippet

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above
• Analytics will not be able to associate user behavior data with past data collected

Views can include website data collected before the view was created.

• FALSE
• TRUE

Auto-tagging is used to collect data from what kind of traffic?

• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic
• Social media traffic

To recognize users across different devices, what feature must be enabled?

• User ID
• Audience Definitions
• Attribution Models
• Google Ads Linking

What feature must be enabled to use Multi-Channel Funnels?

• Goals or Ecommerce
• Custom Dimensions
• In-page Analytics
• Advertising Features

What report indicates where users start or exit the conversion funnel?

• Cohort Analysis
• User Timings
• Goal Flow
• Treemaps

What is a “dimension” in Google Analytics?

• The lifetime value of a user in a given date range
• A report that offers different demographic information about your audience
• An attribute of a data set that can be organized for better analysis
• A comparison of data between two date ranges

Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Campaign
• Source, Content, and Term
• Campaign, Content, and Term
• Medium, Source, and Content

What criteria could not be used to create a Dynamic Remarketing audience?

• Users who viewed a homepage
• Users who viewed product-detail pages
• Users who viewed a search result page on a website
• Users who returned an item they purchased

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same day
• When the sessions happen in the same browser on the same device
• When the sessions happen in different browsers on the same device
• When the sessions share the same browser cookie

What report shows which web pages get the most traffic and highest engagement?

• All Pages report
• Frequency and Recency report
• Engagement report
• Active Users report

What scope applies to Custom Metrics?

• Session
• Customer
• User
• HitC

What report provides data on how specific sections of a website performed?

• Location report
• Frequency and Recency report
• Content Drilldown report
• Top Events report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Browser cookies
• Data Import
• The Networking Protocol