Exam Answers: Google Ads Measurement Certification Answers [Updated]

Google Ads measurement certification program just got a major update. Here you will find all possible real certification exam questions with 100% correct and verified answers. Keep in mind that the latest Google Ads measurement assessment contains more than 150 possible questions, and you get only 50 during the exam. In random order. Latest Google Skillshop platform update.

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Passing exams is not a workout. Multiple attempts won’t make you stronger.

Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)

• Wider customer base
• Decreased costs
• Increased profits
• Additional sales
• Increased customer lifetime value

Explanation: The correct answers are Wider customer base, Increased profits, and Additional sales. Expanding into international markets can bring several benefits to a company like Fresco Arts. Firstly, entering new markets allows the company to tap into a wider customer base, exposing its products or services to a larger audience and potentially increasing brand awareness. With a broader reach, Fresco Arts can attract more customers, leading to increased sales and profits. Additionally, by diversifying its geographical presence, the company can mitigate risks associated with relying too heavily on a single market, thus strengthening its overall business resilience. Moreover, expanding into international markets may provide opportunities for Fresco Arts to capitalize on unique consumer preferences or market demands, further driving sales growth and enhancing its competitiveness in the global marketplace. Therefore, by strategically expanding into additional international markets, Fresco Arts can unlock new growth opportunities and bolster its position in the industry.

What’s a benefit of gathering data about events that happen in an app?

• It will immediately reduce marketing costs.
• It can help guide marketing efforts.
• It can be used as a benchmark against similar apps.
• It can help inspire new ideas for image assets.

Explanation: The correct answer is It can help guide marketing efforts. Gathering data about events that occur within an app provides valuable insights that can significantly influence marketing strategies and decision-making processes. By analyzing user behavior and interactions within the app, marketers can gain a deeper understanding of their audience’s preferences, interests, and needs. This data can then be leveraged to tailor marketing campaigns more effectively, ensuring that promotional efforts resonate with the target audience. For example, if data analysis reveals that a significant portion of users frequently engage with a specific feature or perform certain actions within the app, marketers can adjust their messaging and promotional tactics to highlight these aspects, thereby maximizing user engagement and retention. Additionally, data about app events can inform segmentation strategies, allowing marketers to create more personalized and targeted campaigns that are more likely to drive desired outcomes. Overall, leveraging app event data to guide marketing efforts enables marketers to make data-driven decisions, optimize campaign performance, and ultimately enhance the effectiveness of their marketing initiatives.

Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)

• Create a detailed survey to send to her most active users.
• Analyse a cross-section of reviews left on her app store listing.
• Assign specific values to different in-app events.
• Use longer look-back windows when analysing data.

Explanation: The correct answers are Assign specific values to different in-app events and Use longer look-back windows when analysing data. Assigning specific values to different in-app events allows Rose to prioritize actions that are most valuable to her business objectives. By attributing values to various in-app activities, such as sign-ups, purchases, or level completions, Rose can quantify the impact of each action on her business’s success. This enables her to identify and focus on users who engage in these high-value activities, ultimately driving meaningful outcomes for her campaign. Additionally, using longer look-back windows when analyzing data allows Rose to capture a more comprehensive view of user behavior over time. This extended time frame enables her to identify recurring patterns, trends, and correlations in user actions, providing deeper insights into user engagement and lifetime value. By leveraging both of these strategies, Rose can effectively identify and target her most valuable users, optimizing her campaign performance and maximizing her return on investment.

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

• An ad must be more than 50% on screen for more than five seconds.
• An ad must be more than 75% on screen for more than two seconds.
• An ad must be more than 50% on screen for more than two seconds.
• An ad must be more than 75% on screen for more than five seconds.

Explanation: The correct answer is An ad must be more than 50% on screen for more than two seconds. This criterion aligns with the Media Rating Council’s standards for viewability, ensuring that an ad is considered viewable if it meets this requirement. This standard indicates that an ad is counted as viewable if at least 50% of its pixels are visible on the screen for a minimum of two seconds. This metric aims to ensure that advertisers are charged for ads that have a reasonable opportunity to be seen by users, enhancing transparency and accountability in digital advertising. Adhering to these viewability standards helps advertisers optimize their campaigns and allocate resources more effectively, ultimately improving the overall performance and impact of their advertising efforts.

Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

• App attribution partners
• Google Analytics for Mobile
• Codeless tracking with Google Play
• Google Analytics for Firebase

Explanation: The correct answer is Google Analytics for Firebase. Google Analytics for Firebase is Google’s premier app analytics solution, designed specifically for mobile apps. It offers a comprehensive set of tools and features to track various metrics related to user engagement, retention, in-app purchases, and more. Firebase Analytics provides valuable insights into user behavior, allowing app developers like Dennis to understand how users interact with their app, identify areas for improvement, and make data-driven decisions to optimize the app’s performance. With Firebase Analytics, Dennis can track key performance indicators (KPIs), set up custom events, and utilize advanced reporting capabilities to gain a deeper understanding of his app’s user base and overall performance. Additionally, Firebase Analytics seamlessly integrates with other Firebase products and Google services, providing a unified platform for app development, testing, and analytics, making it the best-in-class choice for app analytics solutions.

Get familiar with certification exam questions - Google Ads Measurement Certification Answers

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You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.

• Information on the Play listing page is used for App push notifications.
• Information on the Play listing page is used as creative assets in App campaigns
• A high-quality listing will encourage downloads by users from the App campaign
• World News Online customers have higher expectations than the average user

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.

• Ad groups with specific themes are used to create and deliver relevant ads to travellers with different interests
• Ad groups target users based on their past travel history
• Ad groups allow a marketer to set different budgets for each theme

You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

• Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
• Use the asset report to see which assets are low-performing and gradually swap them out for new ones
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
• Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality

Why is conversion tracking critical for Google App campaigns? Select the best answer.

• Conversion tracking provides insights that help shape push notifications for your apps
• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
• Data captured with conversion tracking can be used to target specific users
• Conversion tracking enables you to understand individual user preferences

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

• Ad formats, language, location
• Budget, language, location
• Ad formats, budget, language
• Ad formats, budget, location

You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.

• Are view-through conversions being measured and valued appropriately?
• Which of OneStop’s app users have the highest long-term value?
• How are users moving between OneStop’s app and web properties?
• How effective is deep linking at getting new users to install the OneStop app?

Select two reasons why a finance company might invest in app promotion. Select the best answers.

• To help users discover the app
• To determine if the app is useful
• To increase user engagement with the app
• To drive phone calls to customer service

You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

• Research device usage and connectivity within LATAM
• Customise the app’s UX and expand payment methods relevant to LATAM
• Research specific market culture and productivity tool usage in LATAM
• Launch the app in LATAM before translations are complete, to test the market

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. Select the best answers.

• Competitor strategy
• Stage of app maturity
• Business goals
• App-specific goals

Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.

• Keep an eye on strategy and objectives, evolving them over time as needed
• Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
• Provide the system with ample, meaningful data and the time to process it
• Make adjustments to the campaign in reaction to hourly fluctuations in performance

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

• Creativity
• Efficiency
• Strategy
• Goal-setting

How do Google App campaigns help both marketers and users? Select the best answer.

• By delivering a relevant ad to the right user at the right time
• By delivering as many ads as possible to the same user throughout the day
• By delivering ads to as many users as possible
• By delivering relevant ads to users on YouTube

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account that an advertiser can exclude?

• 65,000
• 650
• 6,500
• 650,000

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

• Headline and description text
• A demonstration video
• Various images
• A final URL

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• No. The system needs a minimum of 3,000 unique conversion events over 30 days.
• Yes. The system needs a minimum of 30 unique conversion events over 30 days.
• Yes. The system needs a minimum of 10 unique conversion events over 30 days.
• No. The system needs a minimum of 300 unique conversion events over 30 days.

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

• Reporting, relevance, simplicity
• Reporting, simplicity, demographics
• Reach, relevance, simplicity
• Reach, demographics, reporting

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)

• App-specific goals
• Stage of app maturity
• Business goals
• Annual revenue
• Competitor strategy

Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. As a minimum, what image assets should Sophie create and upload?

• At least two landscape images without any superimposed text or logo.
• At least two portrait images without any superimposed text or logo.
• At least two portrait images with a watermark of the app logo included.
• At least two landscape images with a watermark of the app logo included.

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

• 500
• 2
• 0.5
• 20

Henry has been running a Google App campaign for a number of days and he noticed that it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

• The campaign name
• A low budget
• Only providing text assets
• Language setting

Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

• Showing the app and its functionality.
• Portraying people using the app.
• A behind-the-scenes look at how the app was made.
• Comparing the app against other industry apps.

As a marketer for an eCommerce business, which reason highlights why apps matter to you?

• These apps generate higher conversion rates than mobile websites.
• These apps are the top downloaded app type on Android and iOS.
• These apps offer a common surfing experience to websites.
• These apps are used by over half of consumers when shopping in a physical location.

What kind of positive impact will machine learning have on the advertising industry?

• Machine learning measures performance more effectively.
• Machine learning creates company strategies.
• Machine learning delivers relevant ads to each customer.
• Machine learning builds great customer relationships.

Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

• App interactions
• App notifications
• App installs
• App engagement

Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

• Shayley will be taken to a Google search page with ‘hiking boots’ pre-populated as her search term.
• Shayley will be taken directly to the hiking boots section of the OneStop app.
• Shayley will be taken to the app store listing, prompting her to download the OneStop app.
• Shayley will be taken to the hiking boots section of the OneStop website.

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

• Apps deliver better brand awareness than websites.
• While on mobile devices, users spend the majority of time in apps.
• App downloads are growing year over year.
• Apps require minimal maintenance.

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)

• Provide the system with ample, meaningful data and the time to process it.
• Keep an eye on strategy and objectives, evolving them over time as needed.
• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.

Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)

• World News Online customers have higher expectations than average users.
• A high-quality listing will encourage downloads by users from the Google App campaign.
• Information on the Play listing page is used for app push notifications.
• Information on the Play listing page is used by Google App campaigns as creative assets.

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

• Include all goals within one campaign.
• Focus on one goal at a time.
• Create a separate campaign for each goal.
• Create multiple ad groups for each goal.

Which three skills do marketers bring to the table when working with machine learning? (Choose three)

• Goal-setting
• Efficiency
• Creativity
• Scale
• Strategy

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

• So that advertisers know if their audience targeting is successful.
• So that advertisers know if their ads have truly been seen by users.
• So that advertisers know if users are double-clicking on their ads.
• So that advertisers know if frequency capping is working.

An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)

• Include large borders for image clarity.
• Include the maximum of 20 images for coverage.
• Include app store badges and brand logo for credibility.
• Include images with high pixel density for visibility.
• Include large text for accessibility.

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

• Provide a lot of good data.
• Set boundaries.
• Evolve the strategy.
• Update campaign settings daily.
• Adjust bids regularly.

You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?

• 10
• 8
• 5
• 20

Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

• Apps can be accidentally uninstalled during operating system updates.
• Those who haven’t yet downloaded an app might need extra incentive.
• A significant percentage of app users churn after three months.
• Some users download apps and then forget about them.

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

• Crawl YouTube for a video relevant to the app and use it for a video ad.
• Automatically record some footage of the app and use it for a video ad.
• Automatically make a video based on the app store or Google Play assets and information.
• Dismiss video ads completely and focus on other submitted ad assets.

Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?

• They should define the goal they want to achieve with an App campaign.
• They should create a library of assets to use during the ad creation process.
• They should gather feedback from people who use their app regularly.
• They should conduct thorough research on apps belonging to similar businesses.

Which components of a Google App campaign allow marketers to reach valuable users?

• Reviews left on an app listing.
• Industry insights purchased from third-party companies.
• Conversion tracking and machine learning.
• Segmented data taken from surveys.

What is usually the last touch point at which you might influence a user’s decision to install your app?

• App campaign ad
• Website where the app is featured
• Offline marketing efforts
• App store listing

In what way do Google App campaigns simplify the ad creation process?

• Content is taken from the website and social media associated with the app to design different ad formats.
• If video or image assets aren’t uploaded manually, content may be pulled from the app store listings.
• The system will run a simulation to analyse how your app works and then design ads based on what it finds.
• The system analyses App campaigns run by similar businesses and identifies the best settings for your ads.

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

• Machine learning can analyse many signals to determine the right audience for her ad.
• Machine learning can apply industry insights to optimise campaigns.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can review competitor performance to optimise campaigns.

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

• Engagement
• Maturity
• Launch
• Growth

For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?

• 100
• 25
• 50
• 200

How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

• The system suggests proven data based on similar businesses from the same industry.
• The system automatically tests different ads to determine what works best.
• The system automatically creates ads, with zero human input required.
• The system can immediately identify the best ad assets submitted by a marketer.

Which task could the Market Finder by Google tool help with?

• Building audience lists based on individual user emails.
• Developing a list of campaign management recommendations.
• Developing a list of suitable potential markets for expansion.
• Translating an app into multiple languages.

You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?

• 1:1 and 1.91:1 only
• 1:1, 1.75:1 and 4:5
• 1:1, 1.91:1 and 4:5
• 1:1 and 1.75:1 only

What are the two main marketer objectives for app promotion?

• Engagement and website growth
• Global expansion and in-store sales
• Discovery and engagement
• Discovery and global expansion

Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)

• Translating the app store listing titles and descriptions.
• Creating ad groups for each language spoken in France.
• Utilising the Localise Now guidance tool within Google Ads.
• Performing market research to understand the needs of French users.
• Utilising the App Translation service within the Google Play Console.

What important role does app promotion play in the mobile gaming industry?

• App promotion helps users to discover new games to download.
• App promotion encourages gamers to use hardware to improve their gameplay.
• App promotion helps convert mobile gamers into console and PC gamers.
• App promotion alerts gamers of the latest industry news and information.

Which of the following definitions describes ‘Events’ in relation to app measurement?

• A way to market to potential users.
• A limited-time promotion in an app.
• When an app is on sale in the app store.
• Actions that people perform in an app.

What are two ways to achieve creative excellence in Google App campaigns? (Choose two)

• Follow best practices for uploading a diverse and comprehensive asset mix.
• Invest a lot of time in reviewing the assets being used by similar businesses.
• Introduce one asset type at a time, to eventually identify which type works best.
• Improve and optimise the asset mix based on insights from the asset report.

What are two reasons why businesses should consider building a mobile app? (Choose two)

• A well-performing app can directly improve website usage.
• A mobile app will encourage users to visit their website.
• The number of users on mobile devices continues to grow.
• People are spending more time using apps.

Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)

• Add payment
• Enter address
• Video views
• Matched interest
• Coupon redemption

Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)

• Janelle can adjust bids daily to ensure that the campaign stays on target.
• Janelle can set bids and budgets strategically.
• Janelle can provide the system with abundant data and time.
• Janelle can evolve campaign strategy over time.
• Janelle can set location targeting at the ad group level.

Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?

• Conduct market research.
• Initiate a full app rebuild.
• Conduct competitor surveys.
• Initiate a code freeze on app development.

A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

• Set the campaign’s daily budget initially less than planned and then double it right before the deadline.
• Set the campaign’s daily budget as triple that originally planned.
• Set the campaign’s daily budget as planned initially and then fluctuate it on a weekly basis.
• Set the campaign’s daily budget slightly higher than originally planned.

Image assets for an app campaign should adhere to which two of the following responses? (Choose two)

• Superimpose the logo on the image and use text liberally in ads.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Include a call-to-action button on your image that says ‘Learn more’.
• Use an action shot from the app for more engaging creative.

Why doesn’t machine learning happen immediately after starting a Google App campaign?

• Other campaigns in the account need to be analysed first.
• The system starts by learning from manual management.
• There’s a lot of data that needs to be processed.
• Manual input is needed from Google employees.

Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)

• Cross-platform report in Google Analytics
• Deep linking
• App and Web properties in Google Analytics
• Google Ads SDK platforms report

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

• They provide additional conversion data, so better business decisions can be made.
• They unlock additional segmentation options for placements that occur on YouTube.
• They’re an effective way to directly compare conversion data against similar businesses.
• They offer insights into video assets, so best-performing ones can be given priority.

What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

• It provides unlimited reporting on up to 250 distinct events.
• It tracks Android app installs and in-app purchases made through the Google Play Store exclusively.
• It helps to make your measurement more comprehensive.
• It doesn’t require editing an app’s code or using a third-party analytics tool.

Maria completed the ‘Headline’ section of her text assets and now needs to complete the ‘Description’ section. Which factors must Maria consider?

• Each ad group may have 1–5 description lines, with up to 30 characters in each.
• Each ad group may have 1–5 description lines, with up to 90 characters in each.
• Each ad group may have 3–5 description lines, with up to 30 characters in each.
• Each ad group may have 3–5 description lines, with up to 90 characters in each.

What are the two key components of a high-quality app experience?

• Technical performance and user experience
• Personalisation and video quality
• User experience and video quality
• Technical performance and personalisation

After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?

• The campaign name can cause this.
• A low budget can cause this.
• Language setting can cause this.
• Providing only text assets can cause this.

Which statement is true regarding conversion rates between apps and mobile web?

• Shopping apps generate conversion rates three times those of mobile web.
• Mobile web generates conversion rates three times those of shopping apps.
• Mobile web generates conversion rates ten times those of shopping apps.
• Shopping apps generate conversion rates ten times those of mobile web.

What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

• Some users download apps and then forget about them.
• A significant percentage of app users churn after three months.
• Those who haven’t yet downloaded an app might need extra incentive.
• Apps can be accidentally uninstalled during operating system updates.

Which two options are benefits of using Google Analytics for Firebase? (Choose two)

• Data collection is transparent and more secure.
• It provides a simple Android-only solution.
• It provides automatic setup and out-of-the-box reporting.
• There’s no need to implement an SDK.

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

• Strengthen relationships with clients.
• Perform specific tasks efficiently.
• Set the right campaign budgets.
• Plan strategies on a wide scale.

Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than country level.
• Users outside of the location target area might feel excluded.

Which task could the Market Finder by Google tool help with?

• Building audience lists based on individual user emails.
• Developing a list of suitable potential markets for expansion.
• Translating an app into multiple languages.
• Developing a list of campaign management recommendations.

What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

• Use the asset report to identify and add more top-performing assets.
• Evaluate all paid channels and distribute investment equally.
• Include view-through-conversion reporting to understand the full value of the ads shown.
• Track users across individual sites and apps visited.

Which statement summarises a Google App campaign?

• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don’t own.
• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.

What should you keep in mind when selecting events to measure in a Google App campaign?

• Pick an event that can be compared against similar apps.
• Pick an event with significant value, regardless of how often it occurs.
• Pick an event that matters to your business and occurs frequently.
• Pick an event with low value that happens on a very significant basis.

What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)

• Select events done by more than 5% but fewer than 50% of users.
• Ensure that events are being measured accurately.
• Select your most valuable events, regardless of how often they occur.
• Select events done by at least 95% of users.

What are two ways that marketers can benefit from machine learning in Google Ads? (Choose two)

• Machine learning produces results that align with defined campaign goals.
• Machine learning saves time by analysing hundreds of signals automatically.
• Machine learning sets campaign bids and budgets automatically.
• Machine learning evolves campaign goals automatically, without input.

Why might a cosmetics company that traditionally sells products in stores promote their app?

• The app can forecast makeup products that customers are likely to buy.
• The app can help customers write product reviews.
• The app can let customers try products virtually.
• The app can help customers buy products that they were already likely to buy.

Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?

• They should conduct surveys of their competitors’ apps.
• They should put a code freeze on the app development.
• They should kick off a full rebuild of their app.
• They should conduct market research to evaluate the current app design.

You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)

• Machine learning only allows audience lists that you upload so you can be sure that your ads are served to the correct audience.
• Machine learning can help marketers measure performance more effectively.
• Machine learning saves a significant amount of time and effort for other tasks.
• Machine learning instructs you on how to build the most effective creative so that you can do it yourself.

Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

• A focus on ‘Install volume’ while targeting ‘All users’.
• A focus on ‘Install volume’ while targeting ‘Users likely to perform a specific in-app action’.
• A focus on ‘In-app actions’.
• A focus on ‘In-app actions’ while targeting ‘Users who have interacted with the app previously’.

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)

• Machine learning can have a better understanding of business objectives.
• Machine learning is more capable of interpreting human emotion.
• Machine learning can analyse millions of signals and placements in real time.
• Machine learning reduces human bias and common errors.

Google App campaign objectives should depend on which of the following?

• The objectives of similar businesses
• The stage of app maturity
• Reviews left by people using the app
• Short-term events in relevant industries

What are the two main objectives of an app marketer? (Choose two)

• Encouraging app usage
• Responding to user feedback
• Generating app reviews
• Driving app downloads

What’s the maximum number of localised store listing experiments that can be run at once in Google Play?

• 4
• 5
• 2
• 3

Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)

• To close the loop on mobile conversions.
• To deliver a seamless mobile experience.
• To help improve overall mobile ROI.
• To drive more fitness video views.
• To move customers from using the app to using the website.

What drives impact at scale for Google App campaigns?

• The YouTube video network
• Machine learning
• Third-party support from Google Partners
• A Google-designated team

Which three statements about machine learning are true? (Choose three)

• Machine learning means that computers don’t need to be explicitly programmed or told what to do.
• Machine learning can become more efficient and accurate over time.
• Machine learning happens when computers analyse and recognise patterns in huge amounts of data.
• Machine learning will eventually develop to a level where it can replace advertisers entirely.
• Machine learning is a way of effectively summarising large amounts of data.

A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?

• 20
• 5
• 8
• 10

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

• During the entirety of the ad.
• At the beginning of the ad.
• At the end of the ad.
• Midway through the ad.

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

• Reach, relevance, simplicity
• Reach, demographics, reporting
• Reporting, relevance, simplicity
• Reporting, simplicity, demographics

When creating a Google App campaign, what determines a campaign bidding strategy?

• The industry standard for that particular app.
• The number of downloads that the app has.
• The total value of the campaign budget.
• The target user settings of the campaign.

Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ’low’, ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?

• The all conversion value that they have acquired over the last 30 days.
• The number of conversions that they receive in each ad group.
• The number of impressions that they receive in each ad group.
• The average click-through rate (CTR) that they have acquired over the last 30 days.

Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report to see which assets are low-performing and gradually swap them for new ones.
• Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.

Where do users spend the most time when on mobile devices?

• Apps
• Websites
• Phone calls
• Apps and websites equally

Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

• A recommendation of the bid that she should set to compete against similar businesses.
• A recommendation of bid adjustments, based on different times of the day and week.
• An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.
• An estimate of the total number of impressions that the app will receive across Google’s inventory.

A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

• 1:1, 1.91:1 and 4:5
• 1:1 and 1.75:1 only
• 1:1 and 1.91:1 only
• 1:1, 1.75:1 and 4:5

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value that he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two)

• Machine learning can provide reporting insights, so William can skip performance analysis.
• Machine learning handles client communication, giving William more time to tweak campaigns.
• Machine learning enables William to spend more time on marketing strategy than campaign details.
• Machine learning frees up more time for William to build client relationships.

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

• Design
• Sound effects
• Usability
• Customer support
• Speed

Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

• The content within the app’s Google Play and Apple app store listings.
• The associated images and videos on Google Images and YouTube.
• The website associated with the app in question.
• The existing Display Network and/or video campaigns within the same Google Ads account.

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

• 50
• 200
• 100
• 25

George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s the total number of times that a user has seen an ad before eventually completing a conversion.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

• A simplistic graphic of the app’s title to help spark curiosity in potential users.
• A list of bullet points highlighting the app’s key features.
• An introduction screen with clear instructions on how to engage with the ad.
• A brief video clip showing a series of screenshots of what to expect from the app.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)

• What unique purpose does the app provide customers?
• What impact would a successful app have on the business?
• How many fitness videos were downloaded last year from paid app promotion?
• How do app users perceive the fitness brand?

You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?

• You should do thorough research on apps belonging to similar businesses.
• You should get feedback from the current frequent users of your app.
• You should create a library of assets to use during the ad creation process.
• You should establish the goal you’d like to achieve with your App campaign.

Machine learning automates much of a Google App campaign once it’s live. What’s one reason why marketers should still be involved in the campaign after it’s launched?

• The strategy behind an App campaign is likely to shift over time, meaning that boundaries need to be set accordingly.
• The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
• The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
• An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

• tCPI
• CPM
• tROAS
• CPC

Which benefit of Google App campaigns aligns with the following statement about machine learning?

• Simplicity: Greater inventory and more ad formats mean machine learning can serve ads to a wide audience of interested users.
• Reach: The complexity of creative A/B testing and the possibility of human bias disappear with an automated approach to campaign management.
• Relevance: Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time
• Creativity: More inventory and ad formats means generative machine learning can serve ads to a wide audience in various formats.

Which statement is true regarding Conversions in a Google App campaign?

• They’re the total number of users who have installed the app.
• They’re specific events that matter most to a business.
• They’re any action that a user performs when using the app.
• They describe when a user leaves a review about the app on the app listing.

Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

• Some users download apps and then forget about them.
• Apps can be accidentally uninstalled during operating system updates.
• A significant percentage of app users churn after three months.
• Those who haven’t yet downloaded an app might need extra incentive.

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)

• A travel app looking to increase their user base by 50% in the next six months.
• An entertainment app provides unlimited video views to users.
• A dating app earns £50 in revenue every time that an app user upgrades to Premium level.
• A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers.

A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)

• Use an action shot from the app for more engaging creative.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Superimpose the logo on the image and use text liberally in ads.
• Include a call-to-action button on your image that says ‘Learn more’.

Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)

• Font type
• Download button
• Description
• Hero image/video
• Icon

Which three tracking solutions do Google App campaigns offer?

• Google App campaigns offer Google App Analytics for Advertisers, website attribution partners, and codeless tracking with Google Play.
• Google App campaigns offer Google App Analytics for Advertisers, Google Play conversion tracking, and App Attribution Partners.
• Google App campaigns offer Google Analytics for Firebase, Google Ads Analytics, and App Attribution Partners.
• Google App campaigns offer Google Analytics for Firebase, codeless tracking with Google Play, and App Attribution Partners.

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

• An app can serve ads to a potential customer while they’re browsing products.
• Apps can redirect users to the company website to complete a purchase.
• The latest industry news can be presented to a potential customer while they shop.
• Personal information can be saved in an app to make checkout quick and easy.

Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)

• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 25 times the tCPI.
• A daily budget should be at least 50 times the tCPI.
• A daily budget should be at least 10 times the tCPA.

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

• Budget setting
• Reporting
• Decision-making
• Optimisation

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

• The system can identify the best-performing assets from the portfolio, then create more based on them.
• The system can automatically create individual ad groups to accommodate each asset type.
• The budget of the campaign is automatically increased with each asset type added.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.

Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?

• Google has a VTC industry benchmark to compare against similar businesses.
• Google offers more segmentation information for VTCs than all other networks.
• The VTC metric used by Google is different from most other networks.
• He’ll receive consistent measurement across his marketing landscape.

What impact has machine learning made on the marketing industry?

• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Advertisers are spending more time on campaign optimisation due to additional data that’s surfaced.

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should customise her columns to include it.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
• View-through conversions isn’t a default column in the performance report. She should add her total interactions to her total conversions.

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

• Gather feedback from people who are already using his app regularly.
• Conduct thorough research on apps belonging to similar businesses.
• Create a library of assets that he might use during the ad creation process.
• Define a goal that he wants to achieve with an App campaign.

In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

• Every two to three days.
• Every two to three months.
• Every week.
• Every month.

When setting up a new Google App campaign, which three settings must be made at the campaign level?

• Ad formats, budget, location
• Ad formats, language, location
• Budget, language, location
• Ad formats, budget, language

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

• Gmail, Google Search, Google Play and three million videos in the YouTube network
• Google Search, Google Play, Discover, Gmail and Google Maps
• Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
• Three million sites and apps in the Google and YouTube networks

What are the two most common reasons a finance company might choose to promote its app?

• To help users discover the app.
• To determine if app users have a preferred banking location.
• To drive phone calls to customer service through the app.
• To increase user engagement with the app.

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

• User reviews
• Website traffic
• New users and installs
• In-app actions

You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?

• You should place a code freeze on app development.
• You should do market research to evaluate the current app design.
• You should conduct surveys of your competitors.
• You should initiate a full rebuild of your app.

What are three reasons why a retail company would invest in app promotion? (Choose three)

• Apps automatically look better than mobile sites.
• Apps generate higher conversion rates.
• Apps have higher average order values.
• Apps have lower abandonment rates.
• Apps are guaranteed to run faster than mobile sites.

Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)

• Search queries
• Ad schedule
• App settings
• Keywords
• Location

A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

• tROAS
• tCPI
• CPM
• CPC

Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?

• A 60-second portrait video asset.
• A square video asset.
• A carousel video asset.
• A 60-second landscape video asset.

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

• By delivering ads to as many users as possible in one location.
• By delivering a relevant ad to the right user at the right time.
• By delivering relevant ads to users only on YouTube.
• By delivering a unique ad to every individual user.

Which brand safety measures are in place by default when setting up a Google App campaign?

• App campaigns are opted out of certain inappropriate or graphic content.
• App campaigns require users to upload an HTML file to prove app ownership.
• App campaigns exclude all placements and mobile categories.
• App campaigns automatically select languages that are appropriate to a user’s goal.

Which two in-app actions are common across a variety of industries? (Choose two)

• Video download
• Sign in
• Register
• Application submission

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)

• Average cost per in-app action.
• Number of installs.
• Number of best assets.
• Average cost per install.

What two things are marketers realising as machine learning becomes more widely used? (Choose two)

• Expertise in machine learning and automated systems is more valuable than ever before.
• Automated campaigns outperform humans when it comes to creative work.
• Machine learning is a key component in building relationships with clients.
• Automated campaigns rely on human guidance and intelligence for success.

Which two in-app actions are examples of those relevant to the retail industry? (Choose two)

• Add to basket
• Hotel room selection
• Coupon redemption
• Tutorial completion

Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)

• Audience
• Bid
• Budget
• Location

Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?

• The user acquisition report in the Google Play Console.
• The country guidance tool in Google Ads.
• The Google Play Translation Services report.
• The traffic analysis report in the Google Play console.

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• A finance company with a small app user base that wants to drive additional app installs.
• A fitness company with a large website user base that’s about to launch its new app.
• A travel company with a large app user base that hasn’t yet set values for the key actions that users take within the app.
• An education company with a large app user base that’s assigned values to the specific actions that users take within the app.

How do humans and machines work as an effective team when running Google App campaigns?

• Humans and machines have complementary skill sets.
• Humans can verify creative assets made by machines, saving time in the process.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Machines can provide very detailed reporting, while humans handle the majority of optimisation tasks.

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

• Focus marketing strategies on similar users who bring long-term value to a business.
• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing efforts only on those users who are already engaging with an app regularly.

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 100
• 20
• 10
• 500

You work for an agency and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image and video assets per ad group?

• 8
• 10
• 20
• 5

Why should marketers align with their app developer teams?

• Marketers can provide app developers with insights based on data from Google Search campaigns.
• App developers are required to complete some actions within Google App campaigns.
• App developers generally have more marketing knowledge when it comes to promoting apps.
• A positive user experience across the board can support campaign goals.

What are the three tracking solutions for Google App campaigns?

• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
• Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

Which two advantages do humans have over machines when it comes to marketing? (Choose two)

• Humans think more creatively.
• Humans are better at handling large amounts of data.
• Humans make better strategic decisions.
• Humans excel at monotonous tasks.

You’re working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?

• 1:1 and 1.91:1 only
• 1:1, 1.91:1 and 4:5
• 1:1, 1.75:1 and 4:5
• 1:1 and 1.75:1 only

Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?

• Image assets with text overlay can only be shown on some Google inventory.
• Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
• Google Ads policies don’t allow more than 25% overlay text on an image asset.

Why should companies with physical locations embrace app usage?

• Apps encourage potential customers to subscribe to their newsletter.
• Over half of consumers use mobile apps when shopping in-store.
• Mobile apps help build brand and website awareness.
• Apps inform potential customers of opening and closing times.

When creating image assets for an app campaign, which two of the following should you consider? (Choose two)

• Superimpose the logo on the image and use text liberally in ads.
• Include a call-to-action button on your image that says ‘Learn more’.
• Use an action shot from the app experience itself for more engaging creative.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

• Ad group level
• Asset level
• Campaign level
• Reporting level

Which three technology-related considerations might impact how an app performs by market? (Choose three)

• Average device screen size.
• Availability of high-speed Internet.
• Average device battery life.
• Browser preference of market.
• Population density of market.

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It’s a practical way to automatically convert client briefs into fully functional account structures.
• It allows for more time to focus on strategy and creating customer experiences.
• It’s an automated solution to communicate with clients using faster response times.
• It’s an efficient way to learn what account structures are being used by similar businesses.

Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)

• HTML5 assets
• Time
• Data
• Bid changes

Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Driving as much traffic as possible to a .com website.
• Improving the average order value of your customer base.
• Delivering a great user experience as part of the customer journey.

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