Google analytics for beginners certification Answers

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Using tracking code, Google Analytics can report on data from which systems?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales systems
• Systems not connected to the Internet

To collect data using Google Analytics, which steps must be completed?

• Install Google Analytics desktop software
• Create an Analytics account
• Add Analytics tracking code to each webpage
• Download the Analytics app

The Analytics tracking code can collect which of the following?

• Language the browser is set to
• Type of browser
• User’s favorite website
• Device and operating system

When will Google Analytics end a session by default?

• After 30 minutes, regardless of user activity on your website
• Once the user opens another browser window
• When a user is inactive on your site for 30 minutes or more or closes a browser window
• At noon every day

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

• True
• False

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

• View > Account > Property
• Property > Account > View
• Account > View > Property
• Account > Property > View

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

• User
• Property
• View
• Product

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

• Admin > Tracking Code > Tracking Info
• Admin > Tracking Info > Tracking Code
• Reports > Audience > Tracking Code
• Audience Reports > Settings > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

• Google campaign parameters
• Google Analytics terms and conditions
• Google Analytics tracking code
• A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

• Immediately after the opening head tag of your website
• Immediately before the closing /head tag of your website
• Immediately after the opening body tag of your website
• Immediately before the closing /body tag of your website

When a new view is created, what data will be included?

• Data from before the view was created
• Data from after the view was created
• Data from before and after the view was created
• No data

A deleted view can be recovered by account administrators within how many days?

• 35
• 65
• 95
• 125

What are the options for filtering data in Google Analytics?

• Exclude data from a view
• Include data in a view
• Modify how data appears in your reports
• All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics?

• To ensure you can always access the original data
• In order to configure Goals
• In order to use a filter for multiple views
• There is no reason to have an unfiltered view

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In which order does Google Analytics filter data?

• Alphabetical order by filter name
• The order in which the filters were last edited
• The order in which the filters are applied
• Randomized order

When a filter is applied to a view, what data is affected?

• Data from before the filter was created
• Data from after the filter was created
• All the data available in a view
• None of the data available in a view

What feature would be used to compare two date ranges in a report?

• Hourly, Day, Week, Month views in the time graph
• Real-time reports
• Date range comparison
• Account selector

What does the “Users” metric measure?

• The total number of visits to your website
• Users that had at least one session on your site in the given date range
• Users that landed on the homepage of your website
• Users who have signed up to an email newsletter on your website

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of sessions in which a user exits from your homepage
• The percentage of total site exits
• The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension” in Google Analytics?

• The total amount of revenue a business has made in a given date range.
• An attribute of a data set that can be organized for better analysis.
• A comparison of data between two date ranges.
• A report that offers information about your audience.

What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.
• The dates in your date range.
• A segment of data separated out in a report for comparison.
• The numbers in a data set often paired with dimensions.

What is a “secondary dimension” in Google Analytics?

• An additional widget you can add to a dashboard for more specific analysis.
• An additional metric you can add to a report for more specific analysis.
• An additional dimension you can add to a report for more specific analysis.
• A visualization that allows you to understand the impact of your data.

Which Google Analytics visualization compares report data to the website average?

• Pivot view
• Comparison view
• Performance view
• Percentage view

How can the amount of data in a sampled Google Analytics report be increased?

• Apply additional filters
• Remove the Secondary Dimension
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu

When selecting “Share Template Link” in the dashboard, what will be shared?

• Dashboard only
• Data only
• Dashboard and data
• Neither dashboard nor data

When a dashboard is shared, users can edit the dashboard configuration.

• True
• False

What setting must be enabled to view data in Demographics and Interests Reports?

• Content Grouping
• Advertising features
• User permissions on the view
• In-Page Analytics

What report would best help identify potential browser issues with website traffic?

• The Active Users report
• The New vs Returning report
• The Browser & OS report
• The Source/Medium report

What report shows what mobile devices were used to view a website?

• The Exit Pages report under “Site Content”
• The Landing Page report under “Site Content”
• The Engagement report under “Behavior”
• The Devices report under “Mobile”

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

• Source, Keyword, Campaign name
• Source, Medium, Keyword
• Source, Medium, Campaign name
• Medium, Keyword, Campaign name

Which “sources” are available in Google Analytics?

• googlemerchandisestore.com
• Email
• Google
• (direct)

Which “mediums” are available in Google Analytics?

• organic
• cpc
• mail.google.com
• referral

Which “channels” are available in the default Channels report?

• Organic Search
• Device
• Display
• Direct

What report can show how particular sections of website content performed?

• Location
• Content Drilldown
• Frequency and Recency
• Top Events

What report lists the website pages where users first arrived?

• Events > Pages
• All Pages
• Exit Pages
• Landing Pages

What report should be used to check if users are leaving from important pages on your website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report under Events

Which three tags does Google Analytics require for accurate campaign tracking?

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

Which tags are standard Google Analytics campaign parameters?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

To quickly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Builder
• The URL Builder
• The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL?

• www.googlemerchandisestore.com/?utm campaign = fallsale
• www.googlemerchandisestore.com/?utm_campaign=fallsale
• www.googlemerchandisestore.com/?utm_campaign=fall_sale
• www.googlemerchandisestore.com/?utm_campaign = fall sale

Which are examples of Goals in Google Analytics?

• Making a purchase
• Signing up for a newsletter
• Completing a successful Google search
• Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

• Goal Name
• Goal Type
• Goal Slot ID
• Goal Funnel Visualization

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

• /thankyou.html
• /thankyou.php
• /thankyou/receipt.php
• All of the above

Google Ads lets users advertise on which properties?

• Google Search
• Google Display Network
• Campaign Manager
• Google AdSense

Enabling auto-tagging does what?

• Adds Analytics tags to campaign URLs
• Adds Google Ads tags to campaign URLs
• Adds campaign hyperlinks to website pages
• Adds Analytics tracking code to website pages

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

• Campaigns
• Keywords
• Bid Adjustments
• Destination URLs