Microsoft Advertising Display & Video Certification Answers

By Laurynas Brazys · 19 January 2025 · #microsoft

The latest actual exam version - Microsoft Advertising Display & Video certification exam. This file contains all possible real exam questions with 100% correct and verified answers. With explanations. Free updates included. Save your time.

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This program is 1 of 4 exams you need to take to earn your Microsoft Advertising Certified Expert badge. You can get answers to all of them and save time.

The Microsoft Advertising Display and Video Certification program is an excellent opportunity for digital marketers to deepen their knowledge and enhance their skills in the realm of online advertising. This certification provides a comprehensive understanding of Microsoft’s advertising products and services, covering a wide range of topics including campaign setup, optimization, and performance measurement. The program’s curriculum is designed to ensure that participants are well-equipped to create effective advertising strategies that leverage Display and Video ads to their fullest potential.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

From personal experience, the certification exam was both challenging and rewarding. It tested my knowledge on various aspects of Microsoft Advertising, requiring a strong grasp of both theoretical concepts and practical applications. One of the key aspects that helped me succeed was consistent preparation using our guide, which includes a variety of questions, detailed answers, and thorough explanations. This resource was invaluable in reinforcing my understanding and identifying areas where I needed to focus more.

I highly encourage anyone preparing for the Microsoft Advertising Display and Video Certification to utilize our comprehensive guide. It provides a structured approach to studying, ensuring that you cover all necessary topics and are well-prepared for the types of questions you’ll encounter on the exam. By thoroughly working through the questions and understanding the explanations provided, you’ll build a solid foundation of knowledge that not only helps you pass the certification exam but also enhances your overall advertising acumen.

Get familiar with real certification exam questions. Learn Smarter. Google Display Ads certification assessment.

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign.Which areas can Francois get insights into using the tool?

Reach estimations
Budget and bid suggestion
Audience composition

Explanation: The selected answer options, Reach estimations, Budget and bid suggestion, and Audience composition, are correct because the Microsoft Audience Network planner is a powerful tool designed to help advertisers optimize their campaigns. It provides Reach estimations, which allow advertisers to gauge how many potential users their campaign could reach based on targeting parameters, helping them plan their strategy. Additionally, the tool offers Budget and bid suggestions, assisting in setting the appropriate budget and bid levels to maximize campaign performance and cost-efficiency. Lastly, the Audience composition feature enables insights into the demographics, interests, and behaviors of the target audience, ensuring that the campaign is tailored effectively to the desired customer segments. These features work together to provide comprehensive support in campaign planning and execution.

Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?

Ensure they do not target too granularly.
Add image extensions to their campaign and account levels.
Set up UET and conversion tracking.
Always select enhanced CPC bid strategy.

Explanation: The selected answer options, Ensure they do not target too granularly, Add image extensions to their campaign and account levels, and Set up UET and conversion tracking, are correct because they provide key strategies to optimize search campaigns for multi-channel success. Ensuring they do not target too granularly helps avoid overly restrictive targeting, which can limit the campaign’s reach and effectiveness across multiple channels. Adding image extensions to their campaign and account levels enhances the visual appeal of ads, making them more engaging across different devices and platforms, which is crucial for multi-channel success. Setting up UET (Universal Event Tracking) and conversion tracking enables Martha to track user actions and measure campaign performance across various channels, allowing for better attribution and optimization of campaigns. These steps ensure that Martha’s campaigns are broad-reaching, visually compelling, and measurable, key elements for multi-channel success.

When advertising on the Microsoft Audience Network,you have the ability to exclude selected publisher partners where your ad appears

True
False

Explanation: The selected answer option, True, is correct because when advertising on the Microsoft Audience Network, advertisers have the ability to exclude specific publisher partners where their ads may appear. This feature provides advertisers with more control over where their ads are displayed, ensuring that they are shown on high-quality, relevant websites and apps that align with their campaign goals. By excluding selected publisher partners, advertisers can avoid placing ads on sites that may not be appropriate for their target audience or brand image, ultimately improving the effectiveness of their campaigns.

URL Tracking is only available in English speaking markets for the Microsoft Audience Network.

True
False

Explanation: The selected answer option, False, is correct because URL tracking for the Microsoft Audience Network is not limited to English-speaking markets. URL tracking is a feature available to advertisers in multiple regions and languages, enabling them to monitor and analyze the performance of their ads across different markets. This functionality helps advertisers gather valuable insights on user interactions and conversions, regardless of the language or geographic location, allowing them to optimize campaigns for various global audiences. Thus, URL tracking is accessible to all regions where the Microsoft Audience Network operates, not just English-speaking markets.

In dynamic remarketing,which of the following statements are true regarding past buyers lists?

They have past buyers automatically added
They are refreshed within minutes
They require customized universal event tracking set up correctly for that product
They ensure ads for that product are shown again to the buyer.

Explanation: The selected answer options, They have past buyers automatically added, They are refreshed within minutes, and They require customized universal event tracking set up correctly for that product, are correct because they describe key aspects of dynamic remarketing for past buyer lists. Past buyers are automatically added to the list as part of the dynamic remarketing process, ensuring that advertisers can target users who have already made purchases. These lists are refreshed within minutes, meaning that the system can quickly update and reflect any new buyer data, ensuring that the most current information is used for remarketing. Customized universal event tracking setup is required for that product because dynamic remarketing needs to track specific user actions on a website, and custom UET (Universal Event Tracking) tags help capture the necessary data for relevant product targeting. These steps are critical for creating effective dynamic remarketing campaigns that target previous buyers with personalized, relevant ads.

Were do I find this Microsoft Advertising Certified Expert certification exam?

This certification program is available on the Microsoft Advertising Labs. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign.Which areas can Francois get insights into using the tool?

Reach estimations
Budget and bid suggestion
Audience composition

Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?

Ensure they do not target too granularly.
Add image extensions to their campaign and account levels.
Set up UET and conversion tracking.
Always select enhanced CPC bid strategy.

When advertising on the Microsoft Audience Network,you have the ability to exclude selected publisher partners where your ad appears

True
False

URL Tracking is only available in English speaking markets for the Microsoft Audience Network.

True
False

In dynamic remarketing,which of the following statements are true regarding past buyers lists?

They have past buyers automatically added
They are refreshed within minutes
They require customized universal event tracking set up correctly for that product
They ensure ads for that product are shown again to the buyer.

Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date.Using which feature in the Microsoft Audience Network can Marco track this?

Publisher website report
Segment functionality
View through conversions
The dimensions tab

What are the standard dimensions of a mid-page unit or rectangle ad?

300x250
90x728
728x90
250×300

A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting

Company
Industry
Tenure
Job function

What is best practice when gathering your images for multi-channel success?

Gathering your images early
Choose relevant images to your ad and brand
Gathering a single image
Gather at least 3 different images

If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.

True
False

You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser’s own data to target and engage their existing customers.Which audience option should you choose?

Remarketing lists
Similar audiences
In-market audiences
Custom match lists

What are common display advertising key performance indicators?

Number of impressions delivered
Query share
Number search engine result page loads
Click-through rate

In display advertising,what does “M"or “mille"indicate?

Per 1,000 million ad impressions
Per 1,000 ad impressions
Per 10,000 ad impressions
Per million ad impressions

Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?

In Change History in the Microsoft Advertising User Interface.
Directly in the Microsoft Advertising User Interface in the campaign grid
In Settings in the Microsoft Advertising User Interface.
Through the Reporting tab.

What does CPC stand for?

Cost per completion
Clicks per campaign
Cost per click
Cost per campaign

Which of the following are best practices for images for the Microsoft Audience Network?

Rotate images every 3 weeks
Use lifestyle images
Use your company logo
Use at least 3 different images

When is a customer removed from a product searchers dynamic remarketing list?

When the customer adds the product to their shopping cart.
When the customer searches for the product.
When a customer views the product page.
When a customer purchases the product.

Which of the following are best practices for tagging your website to prepare for multi-channel management?

Implement UET
Ensure conversion goals are in place and up to date
Ensure the UET tag is implemented on all pages on your website
Do not implement look back windows

You can take advantage of audience ads with the Microsoft Audience Network by importing native & display campaigns from Facebook.

True
False

Which of the following are benefits of using the Audience Network Planner?

You can research the combinations of audience segments before creating an audience campaign.
You will see the exact performance you will achieve in clicks, impressions, and CTR.
You can choose which groups of people see your ads.
You can control the size of your audience.

At which levels can you add images to your search campaigns?

Ad group level
Keyword level
Account level
Campaign level

Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does “CPM” mean?

Clicks per month
Cost for every million ad impressions
Clicks per mille
Cost for every 1,000 ad impressions

Which of the following are true for UET?

You should add conversion goals to optimize the effectiveness of UET.
UET stands for Universal Event Tracking.
You should add UET to all website pages.
UET is not recommended when extending search campaigns to Audience Ads.

With the Audience Planner you can view the makeup of the audience you defined, broken down by Interest (in-market audience).

True
False

The website administrator for Taylor’s Hiking Equipment’ is customizing their UET tag to pass parameters for Dynamic Remarketing on a new hiking boot ad. In what order should the following steps be taken to complete this task?

1. Paste the basic JavaScript UET tag into all website pages.
1. Collect the values for the product ID and page type parameters.
1. Customize additional UET code to include product ID and page type parameter values.
1. Paste customized UET code into all website pages.
1. Validate with UET tag helper.

Which buying models are used in the Microsoft Audience Network?

Cost per click
Cost per thousand impressions
Cost per acquisition
Cost per view (video)

Which of the following audience segments can you target or exclude with the Audience Network Planner?

Job function
Industry
Gender
Age

In order for a report file to display rows for Search, Content, and Audience Ads in your Microsoft Audience Network campaign, which column must be selected?

Ad distribution column
Impressions
Account
Ad destination

What are the benefits of extending your search campaigns to Audience Ads?

Unified management
Enhanced signals
Audience Ad bid modifier
Strong ROI

Where do Connected TV ads reach their audiences?

Smart TVs
Connected devices while streaming media
Tablets
Desktops

What is the number of data points Microsoft Advertising processes on a daily basis?

2 Billion
20 Million
20 Billion
2 Million

Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?

Create a Microsoft Merchant Center Store.
Upload image or catalog.
Implement a universal event tracking tag.
Create a search advertising campaign.

Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?

1 - 14 days
1-90 days
1- 180 days
1-60 days

You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?

Why is display advertising effective?

It builds brand awareness
It drives conversions.
You only ever pay when someone clicks on your ad.
It is a text-only format.

For reporting, which column should you add to see separate rows for search, content, and audience ad metrics?

Ad customization
Network
Audience
Ad distribution

Gabriella is using inline performance reports for her Microsoft Audience Network campaigns. Which of the following can Gabriella see inline?

Ad schedule
Demographics
Customer IP address
Customer Income

Which of the following brand safe sites are included in the Microsoft Audience Network?

Microsoft.com
Outlook.com
MSN
Microsoft Edge

Which statement best describes an ad impression?

A single time a user arrives on a landing page after clicking an ad.
A single view of an ad by one individual.
A single click of an ad by one individual.
A single time a web page loads.

Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?

Video ads are not permitted when using the Audience Network Planner. Mario must choose a different ad format.
Wait 24 to 48 hours.
Broaden his targeting to increase the audience size.

What is a difference between audience marketing and search marketing?

Search marketing uses a CPM (Cost per mille) model.
Audience marketing tells Microsoft Advertising what kind of people you want to see your ads.
With audience ads, you decide which keywords you want your ads to appear for.

Which parameters are required in universal event tracking for dynamic remarketing in audience ads?

Product name
Page name
Page type
Product ID

Which types of feed-based ads are supported in the Microsoft Audience Network?

Shopping
Real estate
Autos
Vacation rentals

Which video ad type appears in the video player pre-roll, mid-roll, or post-roll?

Both
Outstream
In-stream

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data?

Smart TVs
Desktops
Tablets
Smartphones

Images are the only format of Display advertising.

True
False

Microsoft Audience Network Ads are based on an image or video. When using images, what is the minimum number needed to begin?

1 Image
5 Image
2 Images
10 Images

In the programmatic method of selling display advertising, how is pricing set?

The price of each impression remains constant throughout the campaign.
The price of each impression is fixed and agreed upon.
The price of each impression can vary significantly in a real time bidding auction.
The price of each impression is guaranteed before the campaign.

Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

Goal category
Campaign type
Goal type
Ad distribution

Adjusting bid strategies to your desired KPIs is a way of optimizing your campaigns for multi-channel success.

True
False

Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

True
False

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

Individual impressions are sold through real-time bidding.
Clients can choose the specific context or location of where their ads are placed.
Clients don’t manage their ad campaigns.
It is sold through an agreement, contract, or insertion order.

Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?

Programmatic sales model
Cost per thousand impressions sales model
Guaranteed sales model
Search advertising sales model

When creating an audience ads campaign you need to decide the keywords you want your ad to appear for.

True
False

Video captions are a supported video asset in the Microsoft Advertising Audience Network.

True
False

What are the standard dimensions of a leaderboard ad?

300x250
250x300
90x728
728x90

Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?

Getty Images
Shutterstock
iStock

Fernando is creating ad copy for his Microsoft Audience Network Ad for a new line of blazers he is marketing. What is the character limit for the long headline Fernando can write?

60 Characters
90 Characters
30 Characters

Customers who have seen a brand’s ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.

True
False

Adding image extensions is a key element in optimizing your campaigns for multi-channel success. What is the image size you need to get started?

1200 x 628 pixels
1200 x 600 pixels
628 x 1200 pixels
600 x 1200 pixels

Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?

Cost per action
Cost per audience
Cost per ad
Cost per analysis

Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?

300 x 300
300 x 250
728 x 90
728 x 900

A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

Ads featuring similar running shoes are shown to the customer.
Ads showing shoes from a competitor are shown to the customer.
Ads showing socks from the shoe company are shown to the customer.
Ads featuring the same pair of running shoes are shown to the customer.

Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?

1000 users
100 users
200 users
300 users

Microsoft Audience Network Video Ads can run up to how many seconds?

60 Seconds
90 Seconds
120 Seconds
20 Seconds

What is optional when setting your bid and budget when creating an Audience Ad campaign?

Providing ad copy.
Selecting ad schedule if wanting to show ads on certain days or times of day
Setting a default bid
Providing at least one image.

Which of the following can you apply to your Microsoft Audience Network campaign?

Dynamic text insertion
Remarketing list
Ad customizers
Sitelink extensions

Which of the following are image specifications for the Microsoft Audience Network?

The maximum file size for an image is 5SMB
Images must conform to Microsoft Advertising policies
Images must be relevant to the Ad and landing page
Use high-resolution images only

Which of the following are image requirements when creating an Audience Ad campaign?

Animated GIFs must be supplied
PNG file type
Text must be embedded in the images you supply
High resolution

Microsoft Audience Network brand-safe sites include MSN, Outlook.com, and Microsoft.com.

True
False

Which elements are mandatory when setting up your Microsoft Audience Network Ad?

Business name
Long headlin
URL
Image or video

Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.

True
False

What does vCPM stand for?

Viewable cost per mille
Volume cost per mille
Viewable cost per million
Volume cost per million

In the direct or guaranteed method of selling display advertising, how is pricing set?

The price is set in real time.
The price varies by impression.
The price is set in an auction.
The price is fixed and agreed upon.

When creating a new campaign on the Microsoft Audience Network, in what order are the 4 steps completed? Organize the options in the correct order.

1. Budget and Bids
1. Campaign Settings
1. Ad Groups, Audience and Targets
1. Ads

In which of the following places are display ads shown?

News websites
The ‘mainline’ of search engine results page
Social media websites
Mobile apps

With Microsoft Advertising, you can use dynamic remarketing for which of the following?

For search campaigns
Without a Microsoft Merchant Center Store
Without customizing the standard universal event tracking tag
For Microsoft Audience Network campaigns

In dynamic remarketing, which of the following statements are true regarding past buyers lists?

They require customized universal event tracking set up correctly for that product
They have past buyers automatically added
They ensure ads for that product are shown again to the buyer.
They are refreshed within minutes

Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.

True
False

What is the minimum video duration requirement for your video asset to serve on the Microsoft Audience Network?

5 seconds
6 seconds
15 seconds
16 seconds

When advertising on the Microsoft Audience Network, you have the ability to exclude selected publisher partners where your ad appears.

True
False

You need at least 2 images (wide/rectangle images, sized at 1200 x 628 pixels) to get started with Microsoft Audience Ads.

True
False

If you are already advertising on Google or Facebook, you can import those campaigns into Microsoft Advertising. Which of the following statements are true when importing accounts from these publishers?

You can import multiple Facebook ads accounts at a time.
You can only import one Facebook ad account at a time.
You can import multiple Google ads at a time.
You can only import one Google ad account at a time.

Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?

By using a shopping feed file as the basis for creating Audience Ads campaigns.
By extending search campaigns to Audience Ads with Multi-Channel Management
By creating audience ads campaigns from scratch.
By extending shopping campaigns to Audience Ads.

When using the Audience Network Planner how does it describe the audience size? Estimated overall figures: the estimated monthly audience (number of people, per month, in the audience you defined).

The number of people, per week, in the audience you defined.
The number of people, per year, in the audience you defined.
The number of people, per day, in the audience you defined.
The number of people, per month, in the audience you defined.

Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?

Microsoft Audience Network Audience Ads
Dynamic Search Ads
Flyer extensions
Product ads with Microsoft Shopping

What is the correct order of steps to create an online video ad campaign?

1. Choose a campaign
1. Add videos
1. Create ad groups
1. Select a goal

Which of the following are display advertising metrics?

Conversion rate
Cost per action
Cost per click
Cost per page

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