Exam Answers: Pinterest Media Buyer Certification

By Laurynas Brazys · 30 January 2026 · #pinterest #answers #downloads

The latest Pinterest Media Buyer Certification answers with explanations. Updated. The file contains all possible questions, answers and explanations. Includes free lifetime updates. No AI genereated fluff, 100% correct and human-vetted.

Which feature lets people on Pinterest organize their ideas and inspirations?

Albums
Pin tabs
Boards
Folders

Explanation: Boards are the primary organizational feature on Pinterest. They function as digital collections or “scrapbooks” where users save and curate individual Pins around specific themes, projects, or interests.

Which two of the following placements on Pinterest are used to discover ideas? Select all that apply.

Browse
Live streams
Commercials
Search

Explanation: Pinterest is primarily a visual discovery engine, and these two placements represent the two ways users interact with the platform to find new ideas: Browse (Home Feed): This is the discovery surface where users “passively” find inspiration. When a user opens Pinterest, the home feed (Browse) displays a curated selection of Pins based on their past interests, saves, and followed accounts. It is designed for serendipitous discovery—finding ideas you didn’t even know you were looking for. Search: This is the “active” discovery surface. Users type specific keywords or phrases (e.g., “small kitchen remodel” or “summer outfit ideas”) into the search bar to find targeted inspiration. Unlike traditional search engines, Pinterest Search is highly visual and focuses on providing actionable ideas rather than just text-based answers.

To successfully upload a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool, seven fields must be included. Which two fields must be included? Select all that apply.

Product type
Product group
Price
Gender
Title

Explanation: To successfully use the Catalogs tool on Pinterest, your data source (CSV, XML, or TXT file) must follow a strict schema. Pinterest requires seven mandatory fields to validate a product feed. Without these, the feed will be rejected during the ingestion process.

An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, “n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: “Too few of the product IDs included in your add to cart events match the Product IDs in your catalog.” An orange diamond reads: “Too few of the product IDs included in your checkout events match the product IDs in your catalog.” A green circle reads: “We are detecting this event, but at least one parameter needs action.” Which warning indicates a critical alert?

An orange diamond in the checkout event
A green circle
A red triangle
An orange diamond in the add to cart event

Explanation: In Pinterest Ads Manager, the Tag Health dashboard uses a color-coded system to indicate the severity of issues with your event tracking. Red Triangle (Critical Alert): This represents a high-priority error that usually results in the loss of data or the inability to track specific actions. In this example, the em (hashed email) value is missing or improperly formatted. Since the email is a primary identifier for matching users to their Pinterest accounts, this error severely hinders the ability to attribute conversions and optimize ad delivery.

An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices.What should the advertiser do?

Enable enhanced match.
Set up a new tag.
Modify the event code to track more parameters.
Modify the base code to include multiple tag IDs.

Explanation: Enhanced Match is a feature that allows the Pinterest Tag to more accurately track conversions by using secure, hashed first-party data (such as email addresses) from your website.

Which two options can be used to a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool? Select all that apply.

Parentheses separated values
Tab separated values (TSV)
Google sheet (GXML)
Encrypted compressed files
Comma separated values (CSV)

Explanation: To ingest your products into the Pinterest Catalogs tool, your data source must be provided in a specific file format that Pinterest’s system can parse and map to product Pins. Comma separated values (CSV): This is the most common format. It is a plain text file where each product attribute (like title, price, or image link) is separated by a comma. Tab separated values (TSV): This format works similarly to a CSV, but uses tabs to separate the data fields. This is often preferred for product feeds where titles or descriptions might contain commas, which could accidentally break the formatting of a standard CSV.

Which two solutions can optimize campaign creative and keyword targeting for new trends? Select all that apply.

Pinterest Predicts
Pinterest Trends tool
Ad account history
Conversion insights
Analytics overview

Explanation: To stay ahead of the curve and maintain relevance, Pinterest provides two distinct but complementary tools that allow advertisers to align their creative assets and keyword strategies with emerging user behaviors: Pinterest Predicts: This is an annual “not-yet-trending” report that forecasts the biggest trends for the year ahead. With a historical 80% accuracy rate, it provides deep insights into the aesthetics, color palettes, and cultural shifts (e.g., “Blue Beauty” or “80s Luxury”) that are expected to rise. Advertisers use this to optimize creative by designing visuals that match these future aesthetics before they become mainstream. Pinterest Trends Tool: This is a real-time, interactive dashboard that allows you to see the search volume and historical patterns of specific keywords. It helps you identify when specific topics start to “spike” seasonally or discover “Related Trends” to expand your keyword targeting. It is essential for keyword optimization because it reveals the exact phrasing users are currently using to find inspiration.

What is the primary purpose of the Pinterest Conversion Insights page on Pinterest?

Provide insights on an advertiser’s top boards
Measure audience reach
Measure organic and paid performance
Provide insights on trends

Explanation: The Conversion Insights page in Pinterest Ads Manager is a specialized reporting dashboard designed to give businesses a holistic view of how their presence on the platform drives real-world results.

How can the Pinterest Conversion Insights page help an advertiser understand marketing activity?

By measuring the number of people on Pinterest across multiple regions
By tracking performance of competitors’ ads on Pinterest
By tracking trending topics and products on Pinterest
By measuring the impact of organic and paid efforts on conversions

Explanation: The Pinterest Conversion Insights page is a holistic reporting tool that allows advertisers to see the combined value of their entire Pinterest presence. Its primary goal is to bridge the gap between “free” organic content and “paid” advertising.

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An advertiser notices that the Pinterest tag is collecting far more events than its Conversions API when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

Make sure the tag and the API use the same event IDs
Delete the API for Conversions so the events are only being tracked by the Pinterest tag.
Make sure there are multiple event IDs to track multiple events.
Enable Enhanced Match on the Pinterest tag.

How does an advertiser benefit by using the product group analytics tool on Pinterest?

By measuring how product groups perform in organic and paid traffic
By organizing, editing and removing product groups more effectively
By ensuring the Pinterest API is connected with its e-commerce website
By tracking a person’s comments on Pinterest and engagement on its product Pins

An advertiser wants to create Showcase ads that leverage a mini recipe. Which campaign objective should the advertiser choose?

Video completion
Catalog sales
Consideration
Conversion

An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?

Conversions
Catalog sales
Brand awareness
Consideration

An insurance company wants to drive more people to buy policies on its website. Which ad campaign objective should it use?

Video completion
Conversions
Brand awareness
Catalog sales

Which are the two best budgeting options for an even spend of $600 over the month?

Lifetime budget set to $600
Lifetime budget set to $30
Average daily budget set to $20
Daily budget set to $600
Average daily budget set to $40
Select all that apply

An advertiser inputs a daily campaign budget of $100 and uses the average daily budgets feature. What will happen to the daily spend?

It will always be exactly $100.
It may go above or below $100 but will average out to $100 per day.
It will vary significantly, potentially reaching $200 or more.
It will never exceed $100.

An advertiser wants to run an Awareness campaign targeting parents and users (over age 18), with different creative messaging. What are two advantages of using campaign budget optimization?

Maximizes campaign outcome
Ensures full pacing for the campaign
Better budget utilization
Helps evenly distribute budgets between ad groups
Decreases the CPM (cost per mille)
Select all that apply

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

Food and drink and parenting
Food and drink and children’s health
Meal planning and back-to-school
Lunches and Children’s snacks

An advertiser wants to drive awareness about a new product launch to people on Pinterest who saved its Pins previously. Which type of audience targeting should be used?

Engagement audience
Actalike audience
Site visitor
Customer list

An advertiser is targeting specific interests and keywords, but wants to reach more relevant people. What should the advertiser do? Select two.

Use expanded targeting
Use automatic bidding
Add more ads to its campaign
Start targeting site visitors

An advertiser is planning a Video completion campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign’s duration.Which pacing option should be used?

Custom bids
Standard
Accelerated
Manual bids

An auto advertiser notices that its Consideration campaign meets its goal, but there are issues with campaign delivery. What are two actions that can help improve delivery?

Expanding targeting relevance
Increase the minimum bid
Expand targeting
Switch to automatic bidding
Select all that apply

Select “All devices”
Select “all” as placement
Select “Search” as placement
Select “Browse” as placement

A snack food advertiser wants to advertise its newest flavor of pretzels and is building creative assets for the campaign that expand across the full two-column Pinterest feed. Which format should the advertiser use?

Carousel ad
Lead ad
Standard image ad
Max width video ad

A snack food advertiser is creating a Standard image ad. Which description follows Pinterest’s recommended guidelines?

“You can use this new product in a variety of ways and have it in your home. Make sure to pick it up at your local store!”
“This is an advertisement promoted by The Snack Food Co.”
“Planning a BBQ? Create a snack food bar with delicious essentials like pretzels, peanuts, crackers, cheese and more.”
“Head to our website at TheSnackFoodCo.com.”

An advertiser is running an Awareness campaign with custom bidding and needs to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. How can the advertiser get closer to a $2.50 CPM (cost per mille)

Setting the custom bid to $2.75 so the campaign can enter more auctions.
Setting the custom bid to $2.45 and monitoring to make sure the campaign continues to spend.
Pausing the interest with the highest spend.
Turning off expanded targeting to narrow targeting.

An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery.
Pausing the ad group will stop the ad from appearing when it is paused.
Pausing the ad group will stop bill spend when it is paused.
Only the ads within the ad group will stop running, while the other ad groups will run at the same rate.

An advertiser is targeting audience lists, multiple countries and multiple age demographics in its Conversions campaign, but it is not meeting conversion goals. The advertiser wants to improve performance but does not want to adjust existing creative or audience lists. Which two optimizations can be used to help improve performance?

Expand country targeting.
Expand dynamic retargeting.
Expand campaign frequency.
Expand daily budget.
Expand age demographic targeting.
Select all that apply

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days. Three ad groups targeting food, drink and holiday interests. Two static images, two carousels and two videos. The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance? Select two.

Add an ad group that targets the Beauty interest.
Adjust the campaign budget to make sure CPM doesn’t increase further.
Pause the ad group with the highest CPM for interests.
Confirm that creative assets are optimized to fit Pinterest best practices.
Extend campaign end dates and switch to custom bids.

An advertiser has a Conversions campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?

Locate the rejection reason, make updates to the Pin and appeal the rejection.
Pause the campaign and duplicate it so the rejected Pin is new again.
Remove the Pin, as the other Pins are still approved and the campaign has not dropped in performance.
Recreate the Pin and add it back to the campaign so it will not be rejected.

An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices? Select all that apply.

Ensure the Pin has a clear and actionable call to action.
Ensure a clear logo is used in the top right corner of the Pin.
Ensure the ad copy and landing page are relevant.
Ensure the Pin aspect ratio is 1:2.
Ensure the Pin utilizes Idea ad and Carousel ad formats.
Select all that apply

A pharmaceutical company is launching a new medication to reduce stress and wants to create an Awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?

“Need a stress cure?”
“Want help managing stress?”
“Need to prevent stress?”
“Is high school too stressful?”

A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?

The campaign does not have enough budget.
Ads are not approved because it is a pharmaceutical product.
The campaign is not targeting a large enough audience.
Ads are not approved because the product contains nicotine.

An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team.How should the advertiser request this report?

Pull a table from the reporting tab and send it to the team.
Create and schedule a custom daily report in Ads Manager.
Pull a report from the conversion insights tab.
Select each campaign and export via bulk editor.

An advertiser’s campaign is targeting site visitors, engagement audiences, and actalike audiences. The advertiser wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

Check which ads have the highest number of saves.
In the “ad reporting” tab on ads manager, select “Audience” on “Targeting Breakdown”.
In the “ad reporting” tab, set the conversion window to 1/30/7.
Review the audience insights tab.

An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?

Export current table report
Bulk sheet report template
Scheduled custom report
Template custom report

An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?

Select the date range and download the desired report in the analytics overview tab weekly.
Navigate to the performance tab and download the table weekly.
Build a custom report and set the report frequency to weekly.
Save the desired metrics in the reporting dash and export weekly.

An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

CPM (cost per mille) cost, flight, bid type
Frequency, number of assets, spend
Spend, flight, reach
Reach, objectives, targeting

An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?

Marketing mix modeling (MMM) analysis
Conversion lift study
Targeting health study
Brand lift study

An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

Pinterest conversion lift study
Ads Manager metrics
Pinterest brand lift study
Foot traffic study

Platform reported metrics
In-market experimentation
Pinterest brand lift
Research brand tracking

Contact its sales representative to get access to asset sharing.
Share the audience to the other ad account in Business Manager.
Export the audience data into a folder and share that folder with the other ad account admin.
Export into the bulk editor template and create a new campaign with that template.

An advertiser wants to run a campaign on Pinterest to drive more traffic to its ecommerce site. Which campaign objective should the advertiser select?

Consideration
Conversions
Brand awareness
Catalog sales

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

Video completion
Consideration
Conversions
Brand awareness

An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?

Customer list
Demographic
Engagement
Actalike

An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools and wants to reach potential DIY enthusiasts. What should the advertiser do?

Target only DIY users who have previously clicked on hardware-related pins.
Broaden the audience to target everyone on Pinterest.
Increase the ad frequency without refining the audience.
Refine audience targeting to focus on users with interests in DIY and home improvement.

An advertiser wants to serve ads to people on Pinterest who land on its e-commerce pricing page. Which type of targeting should it use?

Actalike audience
Interests and keywords
Site visitor targeting
Campaign engagers

A new fashion company wants to introduce itself to a broad audience on Pinterest. Which campaign objective should the advertiser use?

Consideration
Brand awareness
Catalog sales
Conversions

An advertiser wants to preview its Collections ad. How can the advertiser do this?

Export the Pin from the reporting tab and download as an MP4 file.
Create a mock of the collections ad and edit into a Pinterest grid.
Launch the campaign and wait to see the ad in its feed.
Preview the Pin in Ads Manager and view on its mobile app.

An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The Brand awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The Consideration campaign is optimized towards outbound clicks and has two Carousel ads. The Conversions campaign is optimized towards checkouts and has standard image ads with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?

Add Idea Pins to the conversion campaign to drive more engagement on the jeans.
Shift budget dollars from the consideration campaign to the conversion campaign.
Set a new audience in the conversion campaign targeting people on Pinterest who engaged with the upper and mid-funnel campaigns.
Shift budget dollars from the awareness campaign to the conversion campaign.

An advertiser wants to compare a brand’s campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?

Create a custom report in Ads Manager.
Set up a custom dashboard in reporting.
Set up a business hierarchy containing all ad accounts.
Create a custom table in reporting.

An advertiser wants to know if its Brand awareness campaign changed user perceptions of its brand. Which measurement solution should the advertiser use?

Ads Manager metrics
Pinterest brand lift study
Pinterest conversion lift study
Foot traffic study

An advertiser sets up a Conversions campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering.The advertiser checks each ad group’s performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?

Check to see if there is an audience issue.
Pause campaign and create a new one under a new objective.
Create a new ad group targeting relevant interests.
Add and promote new carousel Pins to each ad group.

An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?

Increase the Brand awareness campaign’s budget.
Reallocate budget from the Brand awareness campaign into the Consideration campaign.
Reallocate budget from the Consideration campaign into the Brand awareness campaign.
Decrease the Consideration campaign budget.

An advertiser is launching a Conversions campaign to increase checkouts during the holiday season, but is unwilling to bid more than $23. What bidding solution must the advertiser use?

Dynamic retargeting
Custom bidding
Performance+ bidding
Performance+ targeting

Which of the following scenarios is best suited for Pinterest Performance+ bidding?

The Advertiser prefers to manually update bids based on daily performance metrics
The Advertiser wants to let Pinterest optimize bids to help achieve the best performance for its campaign goals
The Advertiser has a limited budget and wants to minimize spend regardless of performance
The Advertiser wants precise control over every single bid

Where can an advertiser create an ad-only Pin?

Ads Manager, Bulk Editor and the Pinterest API
Create Idea Pin tab
Business hub
Promote a Pin in Create tab

What video aspect ratio is needed to use Premiere Spotlight?

2:3 aspect ratio
4:5 aspect ratio
16:9 aspect ratio
9:16 aspect ratio
Select all that apply

How can an advertiser preview their Pins from Ads Manager?

Use the ‘Ad Preview’ option in Ads Manager
Reach out to your Pinterest sales team for previews
Search for terms that may trigger the ad to be shown
Ask someone else to search for terms that may trigger the ad to be shown

What percentage of top searches on Pinterest are unbranded?

When an advertiser uses Bulk Editor for campaign creation, what type of Board are corresponding Pins added to?

Protected board
Public board
Group board
Secret board

A furniture advertiser wants to promote its new collection of modern sofas on Pinterest, and encourage them to visit its website to learn more. Which campaign objective should be selected? Select all that apply.

Catalog sales
Consideration
Brand awareness
Conversions

An advertiser wants to set up a Catalog sales campaign to reach site visitors or people who abandoned their carts. However, the dynamic retargeting feature is unavailable and tag health score is low. What should the advertiser do? Select 3 options.

Confirm that product IDs match in the event data and the catalog.
Go to the Conversions page to diagnose the issue.
Ensure the site has met the necessary number of events in the last 7 days.
Reduce the number of event codes.
Use actalike audiences.

Which campaign objective is best suited to drive clicks to a website?

Awareness
Consideration
Video completion
Conversions

An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?

Consideration
Video view
Conversion
Brand awareness

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

Video completion
Consideration
Brand awareness
Conversions

An advertiser has a movie release on Dec 15th, and wants to launch a single day takeover on Pinterest. Which format would be best aligned to its campaign goals?

Max width video ad
Premiere Spotlight
Carousel ad
Idea ad

An advertiser is interested in driving return on ad spend (ROAS). Which optimization event is best suited for this goal?

Pin engagement
Page visits
Outbound clicks
Checkout

An advertiser’s Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance.Which approach should be implemented?

Campaign budget optimization
Segment ad groups
Event optimization
Campaign segmentation

An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?

It will increase as the advertiser continues to make payments until it reaches a final threshold amount.
It will remain the same as when the advertiser first started.
It will be determined by the advertiser’s daily budget.
It will decrease over time.

An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?

Decrease the bid to $0.49 to enter more auctions.
Change the campaign to the Awareness objective and bid on CPM (cost per mille) instead.
Change to automatic bidding to fix its spending issue.
Decrease the bid to $0.25 to spend more efficiently than before.

An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

Include site visitors, exclude previous purchasers
Include site visitors, include previous purchasers
Include previous purchasers, exclude site visitors
Include interests, exclude keywords

A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metric is most aligned to its KPI?

Frequency
Impressions
Reach
Video views

An advertiser wants to drive traffic to its website, but only wants to reach people who are searching for dinner recipe idea keywords on Pinterest. Which placement should the advertiser select?

Browse
Search
Related Pins
Mobile web

An advertiser is setting up a Catalog sales campaign that will include prospecting and retargeting audiences. What is the best way to set up the retargeting audience?

Enable home feed retargeting
Enable dynamic retargeting
Use a Lookalike audience
Enable search feed retargeting

An advertiser is using keyword targeting to reach people on Pinterest searching only for “jean outfits” on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?

Negative phrase match
Exact match
Phrase match
Broad match

An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?

PageVisit
ViewCategory
WatchVideo
Search

An advertiser is running a Brand awareness campaign on Pinterest and wants to control how often people see its ad. Which option should be used?

Conversion window
Monthly frequency cap
Custom bids
Accelerated pacing

A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?

Pause the prospecting ad group.
Pause the retargeting ad group.
Wait another two-to-three days to see if it optimizes.
Increase the retargeting ad group’s audience size.

An advertiser creates a Pin and saves it to a Board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?

Public
Protected
Organic
Secret

Which ad format should an advertiser that wants to promote several product Pins from its product group in a single ad use?

Max width video ads
Idea ads
Standard ad
Collections ad

An advertiser has limited creative resources and needs to create assets that can be used across Awareness, Consideration and Conversion objectives.Which two ad formats should the advertiser create? Select all that apply.

Standard image ads
Collection ad
Shopping Pins
Standard video ad
Idea ad

An advertiser is running a Conversions campaign with narrow targeting and custom bidding. The campaign is not spending as much as it should, so what should the advertiser do to fix the issue?

Reduce the CPA bid
Confirm each creative has a call to action (CTA)
Shift to automatic bidding
Pause all creative with a CPA over a certain amount

A Consideration campaign has been running for three weeks and is meeting goals, but underpacing. The campaign uses custom bids, multiple broad ad groups targeting women users, aged 18-24, and broad match keywords. What can the advertiser do to ensure the campaign delivers in full?

Update placements to search only
Create a new campaign
Set campaign to automatic bidding
Add five new Pins to each ad group

An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI) for the Awareness campaign is reach, and it’s using interests and keywords. The primary KPI for the Consideration campaign is site traffic, which is using site retargeting audiences. The advertiser wants people who engaged with its awareness campaign to be subsequently targeted by the Consideration campaign. Which audience should the advertiser target to accomplish this goal?

Persona targeting
Customer list
Actalike audience
Engagement audience

An advertiser is running a Consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-24, and their ads feature entry-level credit cards. The advertiser’s Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?

Remove age targeting from the campaign
Feature between 2-4 Pins
Change the campaign objective
Re-submit the Pins because the Pins should have been approved

An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?

Audience insights
Conversion insights
Ads Manager reporting
Custom reports

An advertiser has an Awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?

Check the reporting dashboard weekly.
Create a custom report with a report template.
Schedule a custom report with a report template.
Build a custom table in the reporting dashboard.

An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads Manager feature should the advertiser use to find this information?

Overview
Reporting
Bulk editor
Recommendations

An advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?

Analytics Overview in Ads Manager
Business Overview in Business Manager
Custom reporting in Ads Manager
The Reporting dashboard in Ads Manager

Which campaign objective is best suited to drive website traffic?

Catalog sales
Conversions
Consideration
Awareness

A home decor brand plans to run a Conversions campaign to increase overall sales during the holiday season. Which campaign optimization should be chosen?

Conversions
Pin Clicks
Sign Ups
Page Visits

Which campaign objective is used for Premiere Spotlight?

Brand awareness
Conversion
Catalog sales
Consideration

An advertiser targeting just the ‘Search’ placement is experiencing high Checkout CPAs (Cost Per Acquisitions). What should the advertiser do to help reduce overall CPA?

Target solely the Browse Placement
Target both the Browse and Search placements
Target solely the Search Placement
Pause the campaign

An advertiser is running a Consideration campaign and would like to retarget people on Pinterest who have clicked on an ad and visited their website. Which retargeting audience list should the advertiser use?

Actalike audience
Personas
Engagement audience
CRM list

A jewelry brand has a Conversions campaign that is struggling to fully spend its daily budget. Which of the following solutions will NOT address this issue?

Performance+ targeting
Performance+ bidding
Performance+ creative
Performance+ budgets

A health and wellness advertiser wants to increase its brand awareness on Pinterest; which objective is best suited for this goal?

Brand awareness
Catalog sales
Consideration
Conversions

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Exam Answers: Pinterest Media Buyer Certification

Which feature lets people on Pinterest organize their ideas and inspirations?

Which two of the following placements on Pinterest are used to discover ideas? Select all that apply.

To successfully upload a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool, seven fields must be included. Which two fields must be included? Select all that apply.

An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices.What should the advertiser do?

Which two options can be used to a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool? Select all that apply.

Which two solutions can optimize campaign creative and keyword targeting for new trends? Select all that apply.

What is the primary purpose of the Pinterest Conversion Insights page on Pinterest?

How can the Pinterest Conversion Insights page help an advertiser understand marketing activity?

An advertiser notices that the Pinterest tag is collecting far more events than its Conversions API when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

How does an advertiser benefit by using the product group analytics tool on Pinterest?

An advertiser wants to create Showcase ads that leverage a mini recipe. Which campaign objective should the advertiser choose?

An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?

An insurance company wants to drive more people to buy policies on its website. Which ad campaign objective should it use?

Which are the two best budgeting options for an even spend of $600 over the month?

An advertiser inputs a daily campaign budget of $100 and uses the average daily budgets feature. What will happen to the daily spend?

An advertiser wants to run an Awareness campaign targeting parents and users (over age 18), with different creative messaging. What are two advantages of using campaign budget optimization?

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

An advertiser wants to drive awareness about a new product launch to people on Pinterest who saved its Pins previously. Which type of audience targeting should be used?

An advertiser is targeting specific interests and keywords, but wants to reach more relevant people. What should the advertiser do? Select two.

An advertiser is planning a Video completion campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign’s duration.Which pacing option should be used?

An auto advertiser notices that its Consideration campaign meets its goal, but there are issues with campaign delivery. What are two actions that can help improve delivery?

An advertiser wants to serve its ads only on its home feed, and with related Pins. Which of the following options best suits its needs?

A snack food advertiser wants to advertise its newest flavor of pretzels and is building creative assets for the campaign that expand across the full two-column Pinterest feed. Which format should the advertiser use?

A snack food advertiser is creating a Standard image ad. Which description follows Pinterest’s recommended guidelines?

An advertiser is running an Awareness campaign with custom bidding and needs to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. How can the advertiser get closer to a $2.50 CPM (cost per mille)

An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices? Select all that apply.

A pharmaceutical company is launching a new medication to reduce stress and wants to create an Awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?

An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team.How should the advertiser request this report?

An advertiser’s campaign is targeting site visitors, engagement audiences, and actalike audiences. The advertiser wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?

An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?

An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?

An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?

How can an advertiser share audiences between ad accounts?

An advertiser wants to run a campaign on Pinterest to drive more traffic to its ecommerce site. Which campaign objective should the advertiser select?

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?

An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools and wants to reach potential DIY enthusiasts. What should the advertiser do?

An advertiser wants to serve ads to people on Pinterest who land on its e-commerce pricing page. Which type of targeting should it use?

A new fashion company wants to introduce itself to a broad audience on Pinterest. Which campaign objective should the advertiser use?

An advertiser wants to preview its Collections ad. How can the advertiser do this?

An advertiser wants to compare a brand’s campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?

An advertiser wants to know if its Brand awareness campaign changed user perceptions of its brand. Which measurement solution should the advertiser use?

An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?

An advertiser is launching a Conversions campaign to increase checkouts during the holiday season, but is unwilling to bid more than $23. What bidding solution must the advertiser use?

Which of the following scenarios is best suited for Pinterest Performance+ bidding?

Where can an advertiser create an ad-only Pin?

What video aspect ratio is needed to use Premiere Spotlight?

How can an advertiser preview their Pins from Ads Manager?

What percentage of top searches on Pinterest are unbranded?

When an advertiser uses Bulk Editor for campaign creation, what type of Board are corresponding Pins added to?

A furniture advertiser wants to promote its new collection of modern sofas on Pinterest, and encourage them to visit its website to learn more. Which campaign objective should be selected? Select all that apply.

An advertiser wants to set up a Catalog sales campaign to reach site visitors or people who abandoned their carts. However, the dynamic retargeting feature is unavailable and tag health score is low. What should the advertiser do? Select 3 options.

Which campaign objective is best suited to drive clicks to a website?

An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

An advertiser has a movie release on Dec 15th, and wants to launch a single day takeover on Pinterest. Which format would be best aligned to its campaign goals?

An advertiser is interested in driving return on ad spend (ROAS). Which optimization event is best suited for this goal?

An advertiser’s Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance.Which approach should be implemented?

An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?

An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?

An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metric is most aligned to its KPI?

An advertiser wants to drive traffic to its website, but only wants to reach people who are searching for dinner recipe idea keywords on Pinterest. Which placement should the advertiser select?

An advertiser is setting up a Catalog sales campaign that will include prospecting and retargeting audiences. What is the best way to set up the retargeting audience?

An advertiser is using keyword targeting to reach people on Pinterest searching only for “jean outfits” on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?

An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?

An advertiser is running a Brand awareness campaign on Pinterest and wants to control how often people see its ad. Which option should be used?

An advertiser creates a Pin and saves it to a Board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?

Which ad format should an advertiser that wants to promote several product Pins from its product group in a single ad use?

An advertiser has limited creative resources and needs to create assets that can be used across Awareness, Consideration and Conversion objectives.Which two ad formats should the advertiser create? Select all that apply.

An advertiser is running a Conversions campaign with narrow targeting and custom bidding. The campaign is not spending as much as it should, so what should the advertiser do to fix the issue?

A Consideration campaign has been running for three weeks and is meeting goals, but underpacing. The campaign uses custom bids, multiple broad ad groups targeting women users, aged 18-24, and broad match keywords. What can the advertiser do to ensure the campaign delivers in full?

An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?

An advertiser has an Awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?

An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads Manager feature should the advertiser use to find this information?