Here you will find answers to all SEMrush SEO fundamentals certification exam questions. Pass the exam easily!
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What is the approximate number of Google’s ranking factors?
- Over 200
- Over 1000
- Over 20
- Over 100
- Over 2000
What does PLA stand for?
- Personally Listed Ads
- Popular Links Analysis
- Product Listing Ads
What is the name of the URL element that is present on every page except the homepage?
- Protocol
- TLD
- Slug
- Subdomain
To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.
- True
- False
What is sitemap.xml?
- A site map intended for users, similar to a table of contents
- A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
- A file with a list of a website’s URLs to be indexed
What’s the difference between a 301 and a 302 redirect?
- 301 is used for a temporary page redirection, 302 for a redirection block
- 301 is used for a permanent page redirection, 302 for a temporary redirection
- 301 is used for a page redirection block, 302 for a permanent redirection
- 301 is used for a temporary page redirection, 302 for a permanent redirection
Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.
- True
- False
Which of the following symbols should you use to separate the words in the slug, according to best practice?
- Colons
- Plusses
- Dots
- Hyphens
Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.
- TripAdvisor, Foursquare
- Google, Facebook
- TripAdvisor, Facebook
- Google, Yelp
Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?
- 503 code
- 404 code
- 302 code
- 200 code
Which keywords are best to target?
- Those with lower volume and lower competition
- Those with higher volume and lower competition
- Those with lower volume and higher competition
- Those with higher volume and higher competition
Which factors will increase the value of a link? Choose two answers.
- Relevant keywords in the anchor text
- A link with a ‘nofollow’ attribute in the comment section of a blog post
- Links from PBNs
- High authority of the linking domain
When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.
- Separate domain
- Dynamic serving
- Responsive design
What does AMP stand for?
- Accelerated Mobile Pages
- Agile Main Page
- Advanced Mobile Performance
- Artificial Mobile Presentation
What is the primary difference between mobile search results and desktop search results?
- To ensure better user experience, you should have less content on your mobile website
- More focus is made on local results
- Nofollow backlinks count when it comes to mobile SEO
- There is no difference
Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.
- Schema.org, JSON-LD
- Microdata markup, Schema.org
- JSON-LD, Microdata markup
- Schema.org, Microdata markup
- Microdata markup, JSON-LD
What are the main ways of improving your mobile website’s user experience? Choose three answers.
- Adjusting your page elements to make them easy to click with fingertips
- Making sure your phone number is clickable
- Making your content shorter so users can explore your site faster
- Using a dynamic serving website to make it mobile-friendly
- Making sure your content is easily readable
What are the signals that help Google see that your site is targeting a specific country? Choose two answers.
- You use the “.com,” “.net,” or “.org” TLD
- A subfolder of your website contains the country’s name
- You use the country’s ccTLD
- You use the country’s language in your hreflang directive in the header
Which of the listed factors are important for local SEO? Choose three answers.
- Localized site content
- Total number of backlinks from trusted websites
- Mentions of your business name, address, and phone number
- Links from local websites
- Follow/nofollow backlink property
Which of the listed items does Search Console allow you to do? Choose two answers.
- Discover the traffic sources and track users by the sources
- Make sure that Google can crawl your website
- Discover which queries caused your site to appear in certain positions in search results
- Monitor and analyze your site’s audience behavior
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