Adam postupne zisťuje, ako sa stroje a ľudia navzájom dopĺňajú. V čom sú stroje dobré, pokiaľ ide o marketing?

Machines excel at efficiently executing specific, repetitive tasks in marketing, such as data analysis, ad serving, and bid management. This allows human marketers to focus on higher-level strategic thinking and creativity. While machines can assist with budget allocation, they don't "set" budgets independently; humans define the parameters. Machines can process data for strategy planning, but they don't formulate large-scale strategies themselves, which requires human insight and understanding of market nuances. Building client relationships is inherently a human-centric activity that relies on empathy and personal interaction, areas where machines are currently limited.