Ak chce klient optimalizovať na konverzie s vyššou hodnotou, kde by mal začať?

To optimize for higher-value conversions, a client should start by assigning conversion values that reflect the actual or estimated worth of each conversion. Using easily available values, such as the average order value, or even static/auxiliary values, provides the system with data to differentiate between conversions and prioritize those with higher economic impact. This allows bidding strategies to optimize effectively for return on ad spend (ROAS) rather than just conversion volume. Setting a maximum CPC limit controls costs but doesn't inherently optimize for higher-value conversions. Assigning the same value to every conversion prevents the system from distinguishing between high- and low-value conversions. Relying solely on Google's machine learning for predictions without providing meaningful conversion value data limits its ability to optimize for specific business goals like higher-value conversions.