Ak chcete merať celkovú hodnotu svojich kampaní zameraných na akciu, aké dva typy konverzií by ste mali zaznamenávať v reportoch?

To measure the total value of action-oriented campaigns, you need to account for conversions that happen across different devices and those that occur after a user has seen an ad but not necessarily clicked on it. Cross-platform conversions capture the full customer journey, recognizing that users might interact with ads on one device and convert on another. View-through conversions attribute value to ad impressions, acknowledging that video ads can influence conversions even without a direct click. Last-click conversions (incorrect options) only credit the very last interaction, ignoring earlier touchpoints that may have been crucial. Single-platform conversions (incorrect options) miss the complete picture of user behavior across devices.