Ak je hlavným cieľom kampane viditeľnosť, ktorá stratégia ponúk by inzerentovi priniesla najlepšie výsledky?

Target Impression Share is the best bidding strategy for campaigns focused on visibility because it directly aims to show your ads a specific percentage of the time on the top of the page, anywhere on the page, or on the absolute top of the page. This strategy is designed to help you achieve your desired impression share goal. Enhanced CPC (eCPC) adjusts bids to help get more conversions, not primarily visibility. Maximize Conversions is designed to get the most conversions possible within your budget, which is a performance goal, not a visibility goal. Maximize Clicks aims to get as many clicks as possible, which is also a performance-oriented goal rather than a pure visibility goal.