Aké dva hlavné ciele má marketingový špecialista pri propagácii aplikácie?

The two primary goals for an app marketer are app discoverability and user engagement. App discoverability refers to making it easy for potential users to find the app, often through app store optimization (ASO), search ads, or other promotional efforts. Once users have downloaded the app, user engagement becomes crucial, focusing on encouraging them to actively use the app, make in-app purchases, or return frequently. "User engagement and web growth" is incorrect because app marketing primarily focuses on the app itself, not necessarily website growth. "Global expansion and in-store sales" is incorrect as these are broader business goals, not the core app marketing objectives. "App discoverability and global expansion" is partially correct but misses the critical aspect of user engagement after initial discovery.