Aké možnosti správy údajov ponúka Google Analytics 4 inzerentom?

Google Analytics 4 (GA4) offers robust data governance features that help businesses comply with evolving privacy regulations like GDPR and CCPA. It provides granular controls over data collection, retention, and deletion, allowing businesses to adapt to new legal requirements. Incorrect options: GA4 does not facilitate collecting user information without proper consent; it emphasizes consent management and privacy-centric data collection. GA4 does not allow businesses to reject legitimate user requests for data deletion; it provides tools to fulfill such requests in compliance with privacy laws. GA4 is designed to minimize the collection of personally identifiable information (PII) and does not allow advertisers to store individual IP addresses for advertising purposes, aligning with privacy best practices.