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The Insights page in Google Ads provides valuable information to help advertisers improve campaign performance. It helps in gaining new consumer insights by highlighting rising search trends and identifying new converting audiences, allowing for more targeted and effective campaign strategies. Additionally, it assists in identifying and diagnosing performance issues, enabling advertisers to understand why campaigns might be underperforming and to take corrective actions to run more successful campaigns. Optimizing search campaigns with dedicated insights is a function of the Insights page, but it's a consequence of the two primary benefits rather than a standalone main benefit. Discovering competitors' weekly spending is not a feature provided by the Insights page; Google Ads focuses on your campaign performance, not direct competitor spending.