Aké sú dve hlavné výhody umelej inteligencie od Googlu v kontexte meniacich sa pravidiel ochrany súkromia? Vyberte dve možnosti.

Google's AI addresses the challenges of evolving privacy regulations by leveraging machine learning to fill data gaps. It helps marketers reach qualified audiences even when traditional signals (like third-party cookies) are limited by using aggregated, anonymized data and predictive modeling to identify relevant user segments. Additionally, it aids in understanding performance by modeling conversion paths when direct attribution is unclear due to privacy restrictions. This allows marketers to make informed decisions about campaign effectiveness despite incomplete data. The incorrect options describe capabilities not directly tied to Google's AI in the context of changing privacy rules: collecting first-party data is a user responsibility, not an AI function, and creating individual consumer profiles contradicts privacy-centric approaches.