Aké sú kľúčové vstupy pre atribúciu konverzií po ukončení podpory súborov cookie tretej strany?

The correct answer is artificial intelligence, contextual signals, and privacy-centric integrations. These three elements are crucial for conversion attribution in a post-third-party cookie world. Artificial intelligence (AI) and machine learning can model conversions based on available data, filling gaps left by missing cookie data. Contextual signals, such as the content of the page a user is viewing, provide valuable insights into user intent without relying on personal identifiers. Privacy-centric integrations, like Google's Privacy Sandbox APIs or server-side tagging, offer methods for measurement that respect user privacy while still providing attribution data. IP addresses, while seemingly useful, are increasingly restricted due to privacy regulations (like GDPR and CCPA) and are not a sustainable or privacy-compliant long-term solution for attribution.