Aké sú najpresvedčivejšie dôvody, prečo do marketingovej stratégie zahrnúť aj aplikáciu? (Vyberte dve možnosti.)

The correct answers highlight key trends in mobile usage. The increasing number of app downloads annually demonstrates a growing user base and market for applications, making them a relevant channel for reaching customers. Furthermore, the fact that users spend most of their mobile device time within apps indicates that apps offer a highly engaged environment for interaction, potentially leading to deeper customer relationships and conversions. "Apps require minimal maintenance" is incorrect; apps often require significant ongoing updates, bug fixes, and feature enhancements. "Apps promote brand awareness better than websites" is also incorrect; while apps can build strong brand loyalty, websites are generally more effective for initial brand discovery and broader reach due to their accessibility and search engine visibility.