Ako môže marketingový špecialista využiť získané údaje na lepšie pochopenie výkonnosti kampane? (Vyberte dve možnosti.)

A marketing specialist can use collected data to better understand campaign performance by leveraging specific reports. The "view-through conversions report" is crucial because it tracks conversions that occur after a user has seen an ad but not necessarily clicked on it. This provides a more complete picture of the ad's impact, attributing value to impressions that might otherwise be overlooked. Additionally, the "asset report" helps identify top-performing ad assets (like headlines, descriptions, or images). By analyzing this data, specialists can understand what resonates most with their audience and then create more similar, high-performing assets, optimizing future campaign effectiveness. Evaluating individual paid channels and evenly distributing investments isn't directly about understanding performance from collected data but rather a strategic decision. Tracking users across different websites and apps is a privacy concern and not a direct method for understanding campaign performance within Google Ads.