Ako môžu inzerenti, ktorých marketingovým cieľom je generovanie potenciálnych zákazníkov, optimalizovať svoje maximálne výkonné kampane so zameraním na hodnotu?

For advertisers focused on lead generation, optimizing Performance Max campaigns for value involves importing offline conversion values. Enhanced conversions for leads allow you to upload data about the quality or value of leads after they convert offline (e.g., after a sales call or qualification process). This feedback loop helps the AI understand which leads are more valuable, enabling it to optimize bidding and targeting towards similar high-value prospects. Creating a "maximize clicks" strategy is incorrect because it focuses solely on website traffic, not lead quality or value. Creating value rules based on in-store audiences is irrelevant for lead generation, which typically occurs online. Using a "maximize conversions" strategy is a good start but doesn't explicitly incorporate the value of those conversions, which is crucial for optimizing for value.