Ako môžu inzerentovi pomôcť rozšírené konverzie pre potenciálnych zákazníkov?

Enhanced conversions for leads help advertisers track offline sales that originated from online leads. This is crucial for businesses with longer sales cycles or those that convert leads offline (e.g., via phone calls, in-store visits). By uploading hashed first-party customer data (like email addresses or phone numbers) from their CRM system, Google can match these offline conversions back to the original ad clicks, providing a more complete picture of campaign performance. "Track sales and website events" is too broad; enhanced conversions specifically address the gap between online leads and offline sales. "Improve online conversion measurement" is incorrect because enhanced conversions focus on bridging online and offline data. "Use third-party data to improve offline lead measurement" is wrong because enhanced conversions use first-party data provided by the advertiser, not third-party data.