Ako sa merajú návštevy predajne?

Store visits are measured when users interact with your ads (e.g., click on a search ad, view a video ad) and subsequently visit your physical store. Google uses aggregated, anonymized data and machine learning models to estimate these visits, attributing them back to the ad interactions in a privacy-safe manner. This allows advertisers to understand the offline impact of their online campaigns. The incorrect options describe different scenarios: Purchasing in-store and attributing to ads after the fact is not how store visits are primarily measured; the interaction with the ad precedes the visit. Online purchases followed by a store visit are distinct from measuring ad-driven store visits. Simply seeing an ad (an impression) is not sufficient for attribution; an interaction is required to establish a stronger link between the ad and the subsequent store visit.