Ako sa ponuky pri aukcii v službe Google Ads líšia od ponúk počas dňa v službe Search Ads 360?

Google Ads auction-time bidding optimizes bids in real-time for each individual auction, leveraging machine learning to consider numerous signals at the moment of the auction. This allows for highly precise and dynamic bid adjustments. In contrast, Search Ads 360 day-parting bids adjust bids a few times a day based on predefined schedules or performance patterns. While effective, day-parting is not real-time and makes adjustments in batches rather than for each impression opportunity. The other options are incorrect because auction-time bidding is real-time, not a few times daily; it doesn't set portfolio strategies across multiple engines (that's more aligned with SA360's broader capabilities); and while it considers device and location, its primary distinction from day-parting is the real-time, per-auction optimization.