Akú akciu vykonávajú všekanáloví zákazníci pri rozhodovaní o nákupe?

The correct answer is that omnichannel customers interact with a product or service digitally multiple times before making a purchase. This defines the core behavior of omnichannel customers, who utilize various digital touchpoints (websites, apps, social media, etc.) to research, compare, and engage with a brand or product before committing to a purchase. The first incorrect option, "Omnichannel customers interact with a product or service in-store and digitally," describes a multi-channel approach, but doesn't fully capture the integrated, seamless experience implied by omnichannel, nor does it emphasize the multiple digital interactions. The second incorrect option, "Omnichannel customers shop in silos, either online or in-person," directly contradicts the definition of omnichannel, which is about breaking down silos. The third incorrect option, "Omnichannel customers only shop in-store and generate a disproportionately higher sales volume," is incorrect because omnichannel customers are characterized by their digital engagement and often blend online and offline experiences, not exclusively in-store shopping.