Aký by bol odporúčaný minimálny rozpočet kampane na aplikáciu na Googli, ktorá je optimalizovaná pre cieľovú cenu za inštaláciu vo výške 2 €?

Google Ads recommends a minimum daily budget of 100 EUR for App campaigns optimized for a target cost-per-install (tCPI). This budget allows the system to gather sufficient data and explore various bidding opportunities to effectively reach your target CPA. A lower budget, such as 10 EUR or 20 EUR, would severely limit the campaign's ability to acquire installs at the desired tCPI of 2 EUR, as it would only allow for a maximum of 5 or 10 installs per day, respectively, hindering the learning phase and overall performance. While 500 EUR is a viable budget, 100 EUR is the recommended minimum for effective optimization.