Aký je odporúčaný spôsob vytvorenia marketingovej stratégie pre celý konverzný lievik s ohľadom na ochranu súkromia?

The recommended approach for a privacy-centric full-funnel marketing strategy is to build a comprehensive plan covering all stages and then iteratively refine it by removing less effective tactics. This allows for a broad initial reach while ensuring that privacy considerations are embedded from the outset. Starting with a full-funnel strategy helps identify all potential data touchpoints and allows for proactive privacy measures. Focusing only on the bottom of the funnel (maximizing ROAS) neglects crucial awareness and consideration stages and may lead to missed opportunities or privacy missteps earlier in the journey. Similarly, starting only with mid-funnel tactics or a hypothesis-driven strategy without full-funnel consideration can create gaps in privacy compliance or overall effectiveness.