Aký je osvedčený postup pri vytváraní experimentu na testovanie maximálne výkonných kampaní?

The best practice for testing Performance Max campaigns is to optimize them towards a Target CPA or Target ROAS that is comparable to your other campaigns. This ensures a fair comparison of performance against your existing strategies and allows the Performance Max campaign to compete effectively for conversions within a realistic budget and performance expectation. Limiting the budget to 10% would severely restrict the campaign's ability to learn and perform, leading to an inaccurate assessment. Running the experiment for only one to two weeks is often insufficient for Performance Max campaigns to exit their learning phase and achieve stable performance. Creating a new Target CPA or ROAS specifically for Performance Max, rather than aligning it with existing goals, could lead to skewed results and an inability to compare its efficiency against current benchmarks.